Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Endless Events

APRIL 1, 2020

It’s high time we talk about virtual audience engagement. From the choice of platform to the intricacies of re-enacting the in-person experience, planners have their plates full. And perhaps the biggest concern of all lies in the fact that engaging virtual audiences is hard. Nurture Your Audience. So let’s get learning!

Remote 311

Remote Audience Attendee Virtual Events 311

Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Know Your Target Audience. Figure out the marketing channels and tactics that are effective for this specific target audience, and stick to it.

Social Media 91

Social Media Promotion Media Registration 91

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Motivation Excellence

FEBRUARY 13, 2024

Allie Barke, of Allie Barke Social Media Marketing , has made a business out of her own branding, and also helps other companies capture that deliberate marketing space. She’s our social media partner, in fact! “I A smaller, more engaged audience is often better than going too broad.

Social Media 171

Social Media Online Fashion Website 171

Endless Events

MARCH 24, 2022

The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.

Platform 334

Platform Sponsors Events Registration 334

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 204

Marketing Marketing Advertising Audience 204

Gavel International

DECEMBER 21, 2021

Most of the social media platforms today have high video content visibility. Platforms/Channels for video: Facebook (89%). Main Elements of a Great Social Media Video. Social Platform. It’s essential to know what platform you will be on when you create your video for social media.

Social Media 52

Social Media Media Platform Audience 52

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

Social Media 130

Social Media Event Apps Sponsors Website 130

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. Some only utilize one platform and stop there. A distinct creation and deployment plan will reach your audience where they spend the most time online. For most people, those places include video platforms. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Event marketers understand that their community members need to have a chance to interact with their brand year-round, and that’s where event platforms come into play. These may include: Social media.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

MAY 24, 2021

For example, they allow you to reach a wider audience at a much lower cost. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event.

Virtual Events 297

Virtual Events Social Media Registration Online 297

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 215

Trends Marketing Marketing Social Media 215

Endless Events

APRIL 1, 2022

Choose brands that share their core values with your audience. Use sponsorship platforms, such as Sponseasy , SponsorMyEvent , or SponsorPitch. Is it increased brand exposure, lead generation, or data insights into your audience? . Highlight your USPs (unique selling points) and give insights into your event’s audience.

Sponsors 296

Sponsors Proposal Events Preparation 296

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Marketers can keep up by pivoting into other ways of collecting information from their audiences. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers.

Advertising 210

Advertising Website Social Media Audience 210

Smart Meetings

JUNE 28, 2022

Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtual event. Social Media. Is social sharing within the event app encouraged, or restricted? Onboarding large teams onto a new platform/solution can be an arduous task.

Technology 260

Technology Technology Event Apps Social Media 260

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Social Media Engagement. Great event experiences drive people to share on social media.

Audience 134

Audience Social Media Media Events 134

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 100

Marketing Marketing Advertising Audience 100

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. Social media and press coverage. Promoting the heck out of your sponsors on social media. . Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

APRIL 27, 2022

Event platforms are on the same page as they aim to monetize the concept of community; they are offering year-round subscriptions and thus edging closer to becoming fully-fledged community platforms. But what most of these event platforms are missing are great online community examples or case studies. Girls In Marketing.

Online 177

Online Virtual Events SEO Platform 177

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Friend of a Follower.

Social Media 40

Social Media Media Advertising Audience 40

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. We conducted extensive social listening across media platforms and pages, and monitored trends, sentiment and comments (daily) and planned content around this.

Website 98

Website Social Media Tourism Tourism 98

Bizzaboo

APRIL 19, 2023

A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Do you want to generate leads, increase brand awareness, or educate your audience? Identify your target audience. The example below may serve as a helpful reference for website design.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71

Website SEO Booking Social Media 71

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Social Media Engagement Great event experiences drive people to share on social media.

Audience 92

Audience Social Media Media Events 92

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

Endless Events

NOVEMBER 12, 2021

Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? What pages do you want to showcase on your event website? Offer early-bird tickets to avoid an overwhelming amount of last-minute registrations and nurture your audience with email marketing until the big day.

Registration 316

Registration Events Event Technology Platform 316

Social Tables

OCTOBER 20, 2022

Follow these pre-event webinar best practices to drum up excitement and drive registration for your next event: Identify your target audience. Get to know your ideal audience so that you can create a laser-focused presentation targeted at future webinar attendees. Choose the right webinar platform. What do they care about?

Registration 158

Registration Virtual Events Advertising Social Media 158

Bizzaboo

JULY 2, 2023

As an event organizer, it can be disheartening when your efforts to increase event engagement fail to meet your goal or when your carefully planned conference falls short of delivering the audience experience you envisioned. Here’s how you can do wonders with social: Create buzz about your event on Facebook, Twitter, Instagram, and LinkedIn.

Attendee 105

Attendee Conference Social Media Registration 105

Bizzaboo

AUGUST 7, 2023

Choose the Right Ticketing Platform Ticketing for events starts with selecting the perfect event ticketing platform that aligns with your event’s needs, offers seamless integrations, and provides robust features like real-time reporting and a mobile app.

Registration 92

Registration Social Media Events Advertising 92

Smart Meetings

AUGUST 5, 2021

With the pending loss of third-party cookies, first-party data is key to owning your audience. New website, event, social media and mobile tracking tools can optimize how local communities and global visitors work together toward shared goals, while providing more first-party data for participating organizations.

Sustainability 246

Sustainability Social Media Panel Trends 246

Endless Events

APRIL 28, 2020

Keeping your audience engaged will be one of the hardest tasks associated with putting together a successful virtual event. Your content will be pivotal in assuring you hook the attention of the audience. Failing to take into consideration the technical aptitude of your audience is up there with the most common virtual event mistakes.

Virtual Events 349

Virtual Events Rehearsal Sponsors Events 349

Endless Events

NOVEMBER 16, 2021

I built out the website, started doing all the blogging, and started incorporating digital video in the year 2000. But at the end of the day, if you don’t have the environment and the technology for your audience, you’re not going to succeed,” he adds. ” And then, there are social media platforms.

Technology 317

Technology Technology Event Technology Virtual Events 317