Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

APRIL 1, 2020

It’s high time we talk about virtual audience engagement. And perhaps the biggest concern of all lies in the fact that engaging virtual audiences is hard. So how do you go about putting together a fool-proof virtual audience engagement strategy? Nurture Your Audience. Well, that’s exactly what we’re about to tell you!

Remote 311

Remote Audience Attendee Virtual Events 311

Gavel International

DECEMBER 21, 2021

Most of the social media platforms today have high video content visibility. Main Elements of a Great Social Media Video. Social Platform. It’s essential to know what platform you will be on when you create your video for social media. It’s crucial to create your videos for each platform.

Social Media 52

Social Media Media Platform Audience 52

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130

Website Platform Registration Social Media 130

Smart Meetings

MAY 9, 2024

Those slated to interact directly with the media should undergo media training. Team leaders and managers should be adept at crafting statements and managing media inquiries, while other team members should handle media monitoring and administrative duties. Communication updates (via email, company chat, etc.)

Communications 264

Communications Communications Consulting Events 264

Advanced Travel and Tourism

OCTOBER 21, 2021

Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. There are pros of both SEO and SEM, and the main similarity is that both require keyword research to determine what the target audience is searching for. SEO (or search engine optimization) is all about organic search traffic.

Audience 233

Audience SEO Advertising Social Media 233

Motivation Excellence

FEBRUARY 13, 2024

Allie Barke, of Allie Barke Social Media Marketing , has made a business out of her own branding, and also helps other companies capture that deliberate marketing space. She’s our social media partner, in fact! “I A smaller, more engaged audience is often better than going too broad.

Social Media 171

Social Media Online Fashion Website 171

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. In order to increase audience engagement, you need to first capture their attention. This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. Grab them by the Subject Line.

Audience 263

Audience Registration Events Social Media 263

Traveler's Q

SEPTEMBER 28, 2023

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. Effective event branding can also help to attract sponsors, increase media coverage, and generate brand loyalty, both for the event and its sponsors.

Social Media 130

Social Media Event Apps Sponsors Website 130

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.

Audience 149

Audience Attendee Speakers Virtual Events 149

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Think of it this way: UGC allows you to market with your audience instead of at them. So how is UGC beneficial to tourism?

Benefits 181

Benefits Tourism Tourism Social Media 181

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Think of it this way: UGC allows you to market with your audience instead of at them. So how is UGC beneficial to tourism?

Benefits 174

Benefits Tourism Tourism Social Media 174

Endless Events

SEPTEMBER 20, 2022

Marketing teams spend valuable time developing messaging , blog content, social media campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. Website Traffic by Promo Codes. Suppose specific audiences or promotional partners drive high traffic or conversions.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics.

Marketing 204

Marketing Marketing Advertising Audience 204

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 215

Trends Marketing Marketing Social Media 215

Smart Meetings

MAY 24, 2021

For example, they allow you to reach a wider audience at a much lower cost. However, when you are conducting an event through online event platforms, checking to see if your audience is engaged can be slightly challenging. However, if it is your own website, you can check to see the traffic with the help of Google Analytics.

Virtual Events 308

Virtual Events Social Media Registration Online 308

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Friend of a Follower.

Social Media 40

Social Media Media Advertising Audience 40

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Social Media Engagement. Great event experiences drive people to share on social media.

Audience 134

Audience Social Media Media Events 134

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. A distinct creation and deployment plan will reach your audience where they spend the most time online. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media.

Marketing 246

Marketing Marketing Social Media Advertising 246

Sojern

NOVEMBER 29, 2021

Keeping a consistent brand experience helps build awareness of your business and instills trust in your brand, and this goes beyond just the branding on your website. Your branding should remain consistent across social media and your advertising. Showcase the Best of Your Business on Social Media .

Website 83

Website Social Media Advertising Audience 83

Endless Events

MARCH 24, 2022

We’ve outlined 77 event KPIs and divided them into eight major groups: general and attendee event KPIs , financial event KPIs , marketing KPIs , audience engagement KPIs , presenter KPIs , sponsorship and tradeshow KPIs , event networking KPIs , community KPIs. Event platforms have transformed how we measure audience engagement KPIs.

Platform 334

Platform Sponsors Events Registration 334

Advanced Travel and Tourism

JUNE 30, 2021

Instead of speaking to your audience, you’re joining hands with them. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. As a result, social media is a fantastic place for destinations to reach past, current, and future visitors through UGC campaigns.

Benefits 246

Benefits Marketing Marketing Social Media 246

Traveler's Q

MAY 1, 2023

Through effective event branding, companies can communicate their values, mission, and vision to their target audience while providing them with an immersive experience that resonates with their brand. This is because it highlights your brand identity and assists in creating an emotional connection with your target audience.

Social Media 130

Social Media Website Audience Events 130

Dana Communications

AUGUST 8, 2023

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 192

Marketing Marketing Travel Travel 192

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. It involves developing a theme or concept that reflects the event’s purpose, values, and target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Crowdriff

MARCH 8, 2017

Social media contests are more than just a fun excuse to hand out free swag to your followers. A well-organized contest excites and engages your audience. We created this step-by-step guide to help DMOs and travel brands maximize the benefits of running a social media contest. Publish your banner to your website.

Social Media 52

Social Media Media Website Publishing 52

Social Tables

JUNE 1, 2023

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Audience demographics and attendance figures. Social media and press coverage. Promoting the heck out of your sponsors on social media. . Financial ROI. Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Marketers can keep up by pivoting into other ways of collecting information from their audiences. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers.

Advertising 210

Advertising Website Social Media Audience 210

Endless Events

OCTOBER 18, 2022

Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Here’s what you need to define to get started with your event marketing strategy: Learn as much as you can about your target audience and create attendee personas. These may include: Social media.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

DCI

AUGUST 11, 2022

Do we really need to talk about the secrets of digital media campaigns anymore? Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. It’s so much more than banner ads on a website. Enlightening. Harvest a cornucopia of first-party data.

Media 99

Media Advertising Automation Social Media 99

Eventbrite

FEBRUARY 28, 2022

The great thing about technology is that it can help your audience find you in so many different places at once. Whether it’s an event listing on Eventbrite, postings on social media accounts, or your own blog or website, ticket buyers can find your event information as long as you keep your accounts current.

Website 52

Website Social Media Technology Technology 52

Smart Meetings

JUNE 28, 2022

Social Media. Is social sharing within the event app encouraged, or restricted? Is this a public event with links to social media platforms, or is this a private event that should only be held within the event app? Read More : Beware the Public Wi-Fi Network: 6 Ways to Practice Cybersecurity While Traveling.

Technology 264

Technology Technology Event Apps Social Media 264

Dana Communications

MARCH 28, 2022

It can be used in a variety of contexts, like on a website, in emails, social media, etc. Younger audiences—18-34 especially—are fast entering the market and generationally tend to watch more video, as it’s how they were raised. It’s Adaptable to Audiences. It’s Authentic.

Marketing 211

Marketing Marketing Social Media Manufacturing 211

Social Tables

JUNE 5, 2018

In this post, we’ll show you how to measure audience engagement using four very different tactics that any planner or event marketer can employ. Measuring audience engagement. Why Make the Effort to Measure Audience Engagement? Social Media Engagement Great event experiences drive people to share on social media.

Audience 92

Audience Social Media Media Events 92

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. We conducted extensive social listening across media platforms and pages, and monitored trends, sentiment and comments (daily) and planned content around this.

Website 98

Website Social Media Tourism Tourism 98