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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Experiential events can be a goldmine for user-generated content.

Marketing 296
MICE professionals

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel?

Speakers 244
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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Event apps can provide interactive features such as live polling and networking opportunities. Gamify Your Event Gamifying events has become a popular trend in recent years.

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. Encourage partners to sponsor paperless solutions instead.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved.