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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.

MICE professionals

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4 Ways to Add Value to Sponsorship Packages

Stova

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. For starters, they help you offset rising event costs. Encourage partners to sponsor paperless solutions instead.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Highlight your sponsors in organic ways.

Marketing 296
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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Event apps can provide interactive features such as live polling and networking opportunities.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Check out “ Event Management Software: What’s the Difference Between Apps and Integrations? “ How To Maximize Event ROI at Trade Shows, Conferences, and More To achieve the highest return on investment (ROI) for your events, it’s crucial to implement effective strategies tailored to different event types.

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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel?

Speakers 246