Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. Kimberly Hardcastle-Geddes New, yet-to-be published proprietary research from Freeman shows that roughly half of attendees register just five weeks before show time.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Bizzaboo

JANUARY 8, 2024

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. Event marketing focuses on promoting your event to attract attendees and generate interest.

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. What value will attendees get from attending? ” Attendees should be able to understand precisely what they will receive from attending the event. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2024

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. map out the attendee journey and identify key touchpoints where activations can be implemented. It could be that some ideas require resources from a partner or sponsor to execute.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JANUARY 12, 2023

Attendees’ priorities are shifting. The latest round of Freeman research reveals “an increased prioritization among attendees for discovery, connections, and inspiration,” said Ken Holsinger, senior vice president of strategy at Freeman. To delight attendees, you must know what makes them tick.

Logistics 105

Logistics Sustainability Events Public Relations 105

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59