Loyalty Points and the Death of Independent Hotels
Smart Meetings
JANUARY 20, 2023
And of the hotels currently in the pipeline of development, 90% of them are chain affiliated.” What Stash tries to do is make it easier for that traveler to return to that independent hotel, by offering an incentive so that trade-off—”my type of stay or my kids”—is no longer necessary. Now, just 20% are independent.
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