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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Today, with opportunities such as CTV, digital billboards, and the popularity of video on social networks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu.

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Instagram, the main social network of inspiration for the Spanish traveller

Interface Tourism Spain

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

MICE professionals

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Why Meeting Professionals are Joining Threads and Why Some Aren’t

Smart Meetings

He also noted the downside of not having the platform available in Europe, having it so tied to Instagram (you can’t delete without deleting Instagram), that it lacks identity and has a weak algorithm that shows you a lot of random posts. She was director of events at Mashable at the time and they were all about the social networks.

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Tiktok, the platform that has revolutionized travel searches

Interface Tourism Spain

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. TikTok is one of the social networks that, in recent years, has positioned itself among the favorites of the population.

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How To Promote Events Without Social Media

Endless Events

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? How To Promote Events Without Social Media?

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Carriers appear to be vulnerable to political, economical, geo-social, and climatic factors. All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. For example, Virgin Atlantic is currently testing booking capabilities through Skyscanner’s Direct Booking Platform.

Airlines 121
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Alternatives to Twitter

Conferences that Work

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. 150 of my followers have left the platform since Musk’s purchase five weeks ago. Each platform offers a different experience due to often subtle design decisions.