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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Joe Mathieu. Read: Wasted impressions equal wasted money.).

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How To Promote Events Without Social Media

Endless Events

A while ago, the Event Brew talked about social networks , wondering whether it was time to log off. If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? How To Promote Events Without Social Media?

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a trade show, you might use social media to promote your event to potential attendees. The example below may serve as a helpful reference for website design.

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How to Promote Your Event on Social Media in 2023

Eventtia

In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. With a formal, well-written press release, you invite relevant media, websites, and also influencers to be a part of your event so they can spread the word to their respective audience.

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How To Use AI Content Tools like ChatGPT To Plan and Market Your Event

Bizzaboo

ChatGPT offered a pretty comprehensive response: Define the purpose and goals of the event: Clearly define the purpose and goals of the event, such as discussing the latest industry trends, showcasing new flavor innovations and providing networking opportunities for ice cream makers. IceCream #Networking #Innovations. Register now!

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

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Your Complete Guide To PR For Events

Eventtia

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event discovery websites bring event planners and event-goers together. Listing your event on these websites connects you with your target audiences. Tap into event calendars and local listings.