Advanced Travel and Tourism

FEBRUARY 3, 2022

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. From small to large budgets, video can and should play a part in your content strategy.

Trends 215

Trends Marketing Marketing Social Media 215

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

Tourism 89

Tourism Tourism Social Media Website 89

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships.

Tourism 52

Tourism Tourism Social Media Website 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. Likewise, research indicates that 70% of those watching travel-related videos will base their destination choice on what they’ve just seen online. Remember you’re in the business of tourism! By Lachlan Swan. Published on September 30, 2021.

Tourism 96

Tourism Tourism Social Media Website 96

Solimar International

AUGUST 25, 2023

This paradigm shift reinterprets tourism models, emphasizing consciousness, autonomy, and bottom-up strategies while detaching from predatory practices. Community-Based Tourism (CBT) exemplifies sustainable tourism, promoting local development through social justice, resource redistribution, sustainability, and empowerment.

Tourism 52

Tourism Tourism Sustainability Government 52

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. By Paige Rowett. Published on February 14, 2022. The Benefits of Email Marketing.

Tourism 52

Tourism Tourism Marketing Marketing 52

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. Communications Manager: The communications manager is in charge of marketing for the event.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Solimar International

OCTOBER 14, 2021

This article answers the question: what is a DMO and why the tourism industry should care about them. The tourism industry is a trillion-dollar global business. According to the UNWTO , destination management is the coordinated and thoughtful planning of all elements that make up a tourism destination. So, what is a DMO?

Destination Management 105

Destination Management Organization Management Tourism 105

Traveler's Q

JUNE 8, 2023

As the world is constantly on the move, it’s no surprise that the tourism industry is thriving. To stay up-to-date, travel agents can attend industry conferences, participate in online forums and discussion groups, and read travel trade publications. This is where the role of a travel agent comes in handy.

Travel Agent 130

Travel Agent Travel Travel Consulting 130

Solimar International

JUNE 22, 2021

Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay. In the destination, tourism information centers are often the first and most important contact point between DMO and visitors.

Social Media 96

Social Media Destination Management Website Booking 96

Tourism eSchool

NOVEMBER 22, 2020

Leave the advertising for later in the Visitor Guide. Whist they may not have a paid tourism offering for visitors, or be run by a private tourism operator (who can pay for a visitor guide advert), it’s a missed opportunity to not talk about them. Connect Offline with Online. Food, Wine, Beverages. Touring Map.

Social Media 98

Social Media Advertising Tourism Tourism 98

AltexSoft Travel

JULY 14, 2022

Obviously, the travel industry has to keep up with customer demand, so today we explore what experiential tourism is about and how travel businesses can capitalize on this strive for exclusivity and adventure. When we say travel agencies, in most cases we mean online travel agencies or OTAs. What is experiential travel?

Travel 105

Travel Travel Affiliate Booking 105

Sojern

JULY 16, 2021

Since 2019, they’ve partnered with Sojern on a commission model which utilized Search Engine Marketing (SEM), display advertising, and Facebook that resulted in a 6X return on investment (ROI). 24/7 access to reporting and insights through your online Sojern account.

Marketing 106

Marketing Marketing Advertising Travel 106

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Solimar International

MAY 25, 2022

The tourism industry is one of the most universally robust industries in the world. Even more people work in the tourism sector. So, how do you attract potential visitors to your tourism destination? Bringing these features out through tourism marketing is a tactic called destination branding.

Tourism 52

Tourism Tourism Audience Travel Agent 52

Alcor Mice

APRIL 24, 2021

As a business that contributes to a significant portion of global tourism, the MICE industry plays an important role in stimulating a destination’s economy. The steadily growing rate of international arrivals for business related events has also prompted efforts in various MICE destinations to improve their local tourism infrastructure.

Seminar 52

Seminar B2C Incentives Events 52

Tourism eSchool

AUGUST 31, 2021

10 Steps to Successfully Promote your Tourism Event on Social Media. Are you responsible for promoting an event for your business, local community, visitor centre, council or region? We know it can be overwhelming working out how to best use social media to market a tourism experience, let alone a individual event.

Social Media 91

Social Media Media Promotion Tourism 91

Alcor Mice

APRIL 24, 2021

If this is the case, fortunately for you MICE destinations will usually have their own tourism board which can help provide you with information regarding local destinations and accommodations. There are plenty of ways to market your event to your community.

Vendor 52

Vendor B2C Preparation Events 52

AltexSoft Travel

JANUARY 31, 2020

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Data loss on indirect channels.

Airlines 121

Airlines Advertising Marketing Marketing 121

Stova

MARCH 25, 2024

By encouraging attendees to register for your event on your mobile event app you secure the opportunity for you to customize attendees’ registration paths and personalize communications with them before, during, and after your event. email is still what event professionals go to throughout the entire event lifecycle.

Registration 40

Registration Social Media Event Apps Website 40

Redfin

FEBRUARY 13, 2024

Whether you’re preparing for a busy tourist season or optimizing outdoor spaces, this Redfin article covers it all, emphasizing the significance of proactive measures, transparent communication, and a hospitable approach to success in the competitive vacation rental market. Courtesy of Boutique Host 25.

Preparation 64

Preparation Management Booking Training 64

Tourism eSchool

MARCH 3, 2021

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. What is their visitor journey and online + offline touchpoints ? eg Regional Tourism Organisation/Private Industry/Community Groups/Retail Traders/Local Residents.

Retail 98

Retail Social Media Website Tourism 98

Tourism eSchool

JULY 3, 2022

They are at the front line of negative impacts of the covid travel booms – visitors who overcrowd or even damage their favorite local natural experiences, using up their community's limited resources (eg water, food, petrol), and impacting their "quiet" lifestyle. Insta" Over-Tourism. Disappointed Visitors. Diluted Social Media.

Marketing 52

Marketing Marketing Social Media Advertising 52

Tourism eSchool

JANUARY 3, 2023

The Destination Marketing Issues The common issues we are seeing in many corners of Australian in recent months (in no particular order) include… Local Resident Fatigue Some communities (regional and remote in particular) are questioning the value of some types of tourism in their local communities.

Marketing 40

Marketing Marketing Social Media Website 40

AltexSoft Travel

NOVEMBER 16, 2022

It also confirms our conclusions reporting that “ Key factors that are driving the glamping market growth include a rise in eco-tourism and consumer inclination toward adventure travel and the rising popularity of wellness tourism owing to the increasing number of travelers.”. Let’s talk about it separately. Start marketing soon.

Technology 59

Technology Technology Trends Website 59

Crowdriff

NOVEMBER 10, 2016

“As the online sphere gets more crowded, the brands that go out of their way to personalize content and build one-on-one relationships with their audience are going to ace social media. Tourism Marketing Professional & Social Media Strategist at Go Future Media. Digital Communications Strategist | Founder of Eden Spodek Inc.

Social Media 52

Social Media Media Travel Travel 52

Stova

MARCH 20, 2023

March MarTech Conference March 28 - 29, 2023 – (Online) MarTech is full of ideas and solutions from industry experts. May B2B Online May 1 - 3, 2023 – Chicago, IL B2B Online is the only event where 750+ top minds in manufacturing and distribution come together exclusively in one place to shape the future of the industry.

Conference 52

Conference Healthcare B2B Banking 52

Tourism eSchool

NOVEMBER 19, 2020

There are literally hundreds of ways to promote a business, which is why so many tourism operators get completely overwhelmed at the thought of where to even start with their marketing strategy. Achieving cut-through in our hyper connected, content dense, competitive online (and offline) market is overwhelmingly hard for most tourism brands.

Tourism 40

Tourism Tourism Communications Communications 40