Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. And the reason is clear.

Travel 223

Travel Travel Tourism Tourism 223

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

Trends 215

Trends Marketing Marketing Social Media 215

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Travel Daily Media

NOVEMBER 12, 2023

The post Valencia welcomes the World Tourism Film Awards 2023 appeared first on TD (Travel Daily Media) Brand TD. The city of Valencia, Spain, will host the 35th edition of the World Tourism Film Awards. This edition marks the third consecutive year that Valencia hosts the World Tourism Film Awards. said Alexander V.

Tourism 89

Tourism Tourism Advertising Promotion 89

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

Travel 211

Travel Travel Events Advertising 211

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Well, we’re here to unpack the platform’s positive impact on tourism and hospitality brands. appeared first on Dana Communications.

Social Media 169

Social Media Trends Advertising Platform 169

Smart Meetings

MARCH 22, 2024

Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties. Throughout her career, she has held multiple strategic marketing positions.

Hospitality 244

Hospitality Social Media Promotion Government 244

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

Consulting 98

Consulting Tourism Tourism Sustainability 98

Advanced Travel and Tourism

OCTOBER 6, 2021

Becca has worked in travel & tourism for over two decades. Starting her career as a Tour Guide at her family business, Luray Caverns in beautiful Luray, Virginia in the picturesque Shenandoah Valley, then moving on to their Marketing and PR Department where her love of travel and tourism grew from there. She has her M.B.A.

Advertising 239

Advertising Tourism Tourism Communications 239

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Interface Tourism Spain

JULY 6, 2022

6 tips for developing an effective influencer communication strategy. Influencer strategies are part of the marketing plans and 360 strategies of brands and tourist destinations, in the inspiration and awareness phases. But how can we develop an effective influencer marketing strategy? . All the news Back to newsroom.

Communications 52

Communications Communications Social Network Advertising 52

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

OCTOBER 11, 2022

DMOs are crucial organizations within the tourism industry. However, with the rapid growth of tourism, the need for its sustainability and management of the sector eventually emerged. Therefore, whether DMOs should focus only on marketing or broaden their activities and be a management organization is part of the future agenda.

Management 98

Management Marketing Marketing Tourism 98

Smart Meetings

JANUARY 14, 2022

Tourism bureau Experience Columbia SC hired both Shaffer and Lilly as sales managers. Shaffer has spent over two decades in tourism and hospitality sales. Most recently, she was sales director at Resort Lifestyle Communities in South Carolina, a hospitality company that provides resort-style living options for its retired residents.

Hospitality 246

Hospitality Tourism Tourism Advertising 246

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! It’s important to consider any potential photography/videography spend in a marketing context. Remember you’re in the business of tourism! And importantly - what’s your budget to fill them?

Tourism 89

Tourism Tourism Social Media Website 89

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Sports 209

Sports Promotion Sustainability Public Relations 209

Smart Meetings

APRIL 27, 2021

Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.

Tourism 278

Tourism Tourism Communications Communications 278

Smart Meetings

JULY 29, 2022

San Diego Tourism Authority appointed Sullivan vice president of sales and services. Most recently, Sullivan served as director of sales and marketing at Manchester Grand Hyatt in San Diego, California. Most recently, Sullivan served as director of sales and marketing at Manchester Grand Hyatt in San Diego, California.

Hospitality 130

Hospitality Tourism Tourism Communications 130

Solimar International

NOVEMBER 3, 2022

When it comes to tourism experiences in the United States, there is arguably none as large in scale or impact as the Lewis and Clark National Historic Trail (LCNHT). We hope to answer these questions as we discuss the roles these people have in one of the biggest tourism networks on the planet. . But who are these stakeholders?

Tourism 94

Tourism Tourism Government Website 94

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52

Tourism Tourism Social Media Website 52

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. It’s important to consider any potential photography/videography spend in a marketing context. While a photoshoot may seem like an operational overkill, the assets produced will become the most powerful tool in your marketing arsenal! By Lachlan Swan.

Tourism 96

Tourism Tourism Social Media Website 96

Solimar International

AUGUST 25, 2023

This paradigm shift reinterprets tourism models, emphasizing consciousness, autonomy, and bottom-up strategies while detaching from predatory practices. Community-Based Tourism (CBT) exemplifies sustainable tourism, promoting local development through social justice, resource redistribution, sustainability, and empowerment.

Tourism 52

Tourism Tourism Sustainability Government 52

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Where are they going to find answers to these questions?

Tourism 63

Tourism Tourism Social Media Website 63

Smart Meetings

AUGUST 10, 2022

In “Focusing on Accessibility at the Destination Level,” Brooks and Pingston spoke on how destination marketing organizations (DMOs) can make travel easier for everyone. When Cannon was six, Hoops and his family moved to Indianapolis, where he joined the destination marketing organization. Goals in Action.

Attendee 264

Attendee Website Advertising Location 264

Sojern

JULY 16, 2021

Sojern understands the great importance of multichannel marketing. Since 2019, they’ve partnered with Sojern on a commission model which utilized Search Engine Marketing (SEM), display advertising, and Facebook that resulted in a 6X return on investment (ROI). Sojern Earn Accolades for SEM.

Marketing 106

Marketing Marketing Advertising Travel 106

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline).

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Solimar International

OCTOBER 14, 2021

They need the support of destination management organizations (DMOs) to help market, manage, succeed. This article answers the question: what is a DMO and why the tourism industry should care about them. DMO stands for destination management organization, though these are often referred to as destination marketing organizations.

Destination Management 105

Destination Management Organization Management Tourism 105

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. This data explains the importance of being present in social networks for a better positioning in the market.

Platform 52

Platform Travel Travel Social Network 52

Advanced Travel and Tourism

FEBRUARY 9, 2022

She has 5 years of experience in advertising sales, first working in an ad operations role and later promoted to client support/account manager. She graduated with a Bachelor of Arts in Communications and Media Studies. Her degree has helped her be able to network with others in the mass communications field.

Advertising 46

Advertising Communications Communications Promotion 46

Travel Daily Media

OCTOBER 19, 2023

Held from 13 to 16 November 2023 at the Hotel Crowne Plaza Riyadh RDC, Athar Festival will be able to accommodate around 1,500 delegates from across the globe, including participation from some of Saudi’s top companies such as Saudi Tourism Authority, Red Sea Global, STC, Saudi Aramco, SAUDIA, HungerStation amongst others.

Speakers 81

Speakers Media Advertising Retail 81

Convene by PCMA

MAY 19, 2022

Summerville to vice president of marketing, communications, and community engagement, a role that will help propel the organization’s presence in the local, regional, national, and international tourism space. The Little Rock Convention & Visitors Bureau (LRCVB) has promoted Kasey L. Starr Butler-Jemison.

Hospitality 52

Hospitality Advertising Promotion Social Media 52

Solimar International

JUNE 22, 2021

Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay. In the destination, tourism information centers are often the first and most important contact point between DMO and visitors.

Social Media 96

Social Media Destination Management Website Booking 96

AltexSoft Travel

JULY 14, 2022

Obviously, the travel industry has to keep up with customer demand, so today we explore what experiential tourism is about and how travel businesses can capitalize on this strive for exclusivity and adventure. on marketing or technology), as well as payment processing services and analytics tools. What is experiential travel?

Travel 105

Travel Travel Affiliate Booking 105

Tourism eSchool

NOVEMBER 22, 2020

A destination visitor guide is an important marketing and visitor servicing tool for many of the destinations we work with. Leave the advertising for later in the Visitor Guide. Don't dilute the authenticity of these recommendations by letting them talk about businesses that advertise. By Rebecca White. Food, Wine, Beverages.

Social Media 98

Social Media Advertising Tourism Tourism 98