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5 Lessons Strategists Would Share About Digital Paid Media Campaigns, If You Let Them

DCI

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Respect and Revere AI and automation.

Media 99
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Event Types: A Guide to Recruiting Events

Bizzaboo

It’s a much better way to get to know a prospective employee than sifting through hundreds of resumes and applications filled with text. Advertise Your Event. Depending on how many positions you’re trying to fill, it may be worth putting advertising dollars behind your event content to ensure more people see it.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together.

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The Ultimate Event Strategy Guide 2023

Stova

This can require specialized technology, as well as apps or software suites that need to be utilized by attendees, advertisers, and sponsors. Event Automation Makes Events Easier 90% of event planning is research. And while that might not be the most exciting prospect, it is the most important one.

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6 affordable digital marketing tools for small businesses

The Abbi Agency

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. What it is: Analytics platform that can give you information about who is visiting your website, where they’re coming from, and what they’re interested in.

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Expedia Partner Solutions for Travel Agencies: Expedia TAAP, Templates, and EPS Rapid API

AltexSoft Travel

Your website traffic. TAAP Cons: Expedia commissions and the lack of automation, which makes it a poor option for online travel agencies ( OTAs ). Scandinavian Airlines co-branded with Hotels.com to offer hotel bookings on their website, Source: SAS case study. This significantly improves the prospects of monetizing traffic.

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The Definitive Guide to Experiential Marketing 2023

Stova

Essentially, rather than simply being given a message through advertising, experiential marketing aims to allow consumers to experience something tangible, which they will then associate with the brand, such as an exhibition service, or a live interaction. However, a very important component is missing.