Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 240

Marketing Marketing Social Media Communications 240

Advanced Travel and Tourism

AUGUST 3, 2021

Targeting is a vital part of content marketing and ad creation. Getting in front of a broad audience is competitive and challenging, even if your messaging is on-point. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work?

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. There are chances to reach more diverse and engaged audiences. Like what you see?

Trends 215

Trends Marketing Marketing Social Media 215

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 192

Marketing Marketing Travel Travel 192

DCI

FEBRUARY 9, 2023

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Winning something like a Travvy may seem like a fun reason to have a Prosecco toast, but it can mean a lot more for marketing efforts. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Advanced Travel and Tourism

AUGUST 12, 2021

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Boost Your SEO Ranking.

Benefits 246

Benefits Marketing Marketing Social Media 246

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. The tourism industry before social media. Let’s rewind to 2004.

Social Media 98

Social Media Media Tourism Tourism 98

Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. As such, augmented ads have become a vital component of today’s most successful tourism campaigns. Savvy tourism marketers have responded with augmented ads. And the reason is clear.

Travel 223

Travel Travel Tourism Tourism 223

Advanced Travel and Tourism

MAY 8, 2024

Authenticity reigns supreme in today’s marketing landscape. The touchstone of that authenticity is user-generated content (UGC), and it has become an invaluable tool for destination and attraction marketers. Let’s explore how it can elevate your marketing efforts. Integrate seamlessly.

Advertising 145

Advertising Audience Website Organization 145

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not! We said what we said.)

Social Media 169

Social Media Trends Advertising Platform 169

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?

Advertising 210

Advertising Website Social Media Audience 210

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

Consulting 98

Consulting Tourism Tourism Sustainability 98

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52

Tourism Tourism Social Media Website 52

Social Tables

SEPTEMBER 25, 2017

Or, do you want to know insider tips before you advertise on Facebook? Instead of swinging in the dark, try out these five tips that can help you advertise on Facebook like a pro. Don’t target a global market. Try to focus your efforts and really pick apart who you want to sell to when you advertise on Facebook.

Advertising 60

Advertising Audience Location Tourism 60

Crowdriff

JANUARY 16, 2019

At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in 2018, but are keen to reflect on what our readers enjoyed the most. I hiked the Grand Canyon, discovered my love for Korean BBQ, and hopped on the CrowdRiff rocket ship as the new content marketing manager.

Tourism 52

Tourism Tourism Marketing Marketing 52

DCI

AUGUST 19, 2021

For smaller and medium-sized DMOs, measuring ROI from digital marketing efforts is a challenge. If your destination marketing budget doesn’t have room for these advanced measurement products, you can still track the impact of campaigns, channels and engagement, and you can do it for free. using site tools like an itinerary builder.

Marketing 73

Marketing Marketing Automation Advertising 73

Bizzaboo

JULY 7, 2021

Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. What is Experiential Marketing? Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105

DCI

AUGUST 11, 2022

For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. Digital advertising works because it creates new opportunities for destinations, connecting them to audiences in more engaging and efficient ways. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Social Tables

JUNE 29, 2023

Communications Manager: The communications manager is in charge of marketing for the event. They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline). Want to test out event diagramming for free? Yes, show me how 7.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

DCI

DECEMBER 7, 2021

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. This campaign had two primary phases, each with a different audience in mind. Targeted digital advertising .

Remote 65

Remote Advertising Healthcare Manufacturing 65

Solimar International

OCTOBER 14, 2021

They need the support of destination management organizations (DMOs) to help market, manage, succeed. This article answers the question: what is a DMO and why the tourism industry should care about them. DMO stands for destination management organization, though these are often referred to as destination marketing organizations.

Destination Management 105

Destination Management Organization Management Tourism 105

Interface Tourism Spain

AUGUST 31, 2023

Tiktok, the platform that has revolutionized travel searches All the news Back to newsroom How to use TikTok to market and promote tourism destinations: Trends, user preferences and content strategies. This data explains the importance of being present in social networks for a better positioning in the market.

Platform 52

Platform Travel Travel Social Network 52

Interface Tourism Spain

JUNE 27, 2022

Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. Instagram has been instrumental in the massive growth of tourism by increasing its supply and demand value. In addition, it functions as an important marketing tool and for the creation of innovative strategies.

Social Network 52

Social Network Networking Travel Travel 52

DCI

MAY 24, 2021

There has been a lot of chatter in the digital world about the new Apple iOS update and how it will impact the way destination marketing organizations (DMOs) advertise. How does this impact advertisers? There are a few options to help small DMO’s continue to advertise effectively on Facebook.

Advertising 76

Advertising Website Consulting Audience 76

Crowdriff

MAY 14, 2019

CrowdRiff , the leading visual marketing platform for travel and tourism brands, will host its inaugural travel marketing conference in Toronto this November. Experience encompasses an evening festival of tourism short films, an Instagram scavenger hunt, and a night out at the historic Steam Whistle Brewery.

Conference 52

Conference Marketing Marketing Travel 52

Solimar International

MAY 25, 2022

The tourism industry is one of the most universally robust industries in the world. Even more people work in the tourism sector. So, how do you attract potential visitors to your tourism destination? Social media, marketing campaigns, and word of mouth are just a few ways to achieve this.

Tourism 52

Tourism Tourism Audience Travel Agent 52

Crowdriff

AUGUST 31, 2016

Dave Fluegge is the founder of Fluegge Consulting and manages all organic and paid social + emerging media efforts for Colorado Tourism Office. Before destination marketing, Dave worked in advertising with CPG and tech brands. Now he plays a big part in managing Tourism Colorado’s digital presence.

Marketing 52

Marketing Marketing Social Media Advertising 52

Crowdriff

JUNE 25, 2018

That dreaded word that we marketers hate to hear. We spend so much money on digital ads, but if we don’t keep them fresh, we risk paying more to reach our audiences, or even worse, having audiences tune out completely. Travel and tourism brands of all sizes are investing heavily in Facebook and Instagram ads. Get started.

Tourism 52

Tourism Tourism Travel Travel 52

DCI

JULY 21, 2023

is booming and destinations marketing to the greater North American market need to include these travelers into their strategies. It’s not just important from a DEI standpoint to market effectively to these travelers – it’s good for business. The Latino population in the U.S.

Travel 79

Travel Travel Social Media Culture 79

Interface Tourism Spain

JULY 6, 2022

Influencer strategies are part of the marketing plans and 360 strategies of brands and tourist destinations, in the inspiration and awareness phases. But how can we develop an effective influencer marketing strategy? . Social Media and Digital Marketing Manager. All the news Back to newsroom. Patricia Erustes.

Communications 52

Communications Communications Social Network Advertising 52