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How Color Can Be Your Next Secret Weapon to Earn Audience Engagement

Smart Meetings

While the buzz about immersive experiences right now leans a little into the future of augmented reality, or even holograms, it’s worth looking at how the quality of your event production, with tools at your fingertips right now, can deliver that immersive wow-factor that gets your attendees talking.

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Circularity: The Biggest Shift for Trade Shows in 2024 

Smart Meetings

Circularity will potentially become the largest Unique Value Proposition (UVP) for trade shows, with some leading events, such as Pack Expo Las Vegas, CES , and World of Concrete , already starting to market the actions they are taking around sustainability as a benefit for their audience.

MICE professionals

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Navigating the Future A Comprehensive Guide to Corporate Event Trends in 2024

Traveler's Q

Navigating the Future: A Comprehensive Guide to Corporate Event Trends in 2024 As the world continues to evolve, so does the corporate events industry. As we look toward 2024, several corporate event trends are expected to shape the industry.

Trends 130
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The Ultimate Guide to Conferences for Event Planners in 2024

Bizzaboo

Besides access to great networking opportunities and innovative content, the following 60+ events will also provide attendees with great speaker lineups and the chance to travel to amazing locations! Don’t see your 2024 conference for event planners on this page? Apply to have your event featured !

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The Survey Says: Meetings and Events are Thriving and Evolving

Smart Meetings

The conclusions evoked a need to focus on balance and belonging in order to drive the industry’s strategic growth through 2024 and beyond, as well as to comprehensively recover from the effects of the COVID-19 pandemic. In fact, the industry’s audience is expected to surpass even 2019 levels in the coming years. billion in 2024.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Looking for an event or experiential marketing agency in 2024? Check out this comprehensive list of the best event agencies in the United States and Canada. of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9%

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What Can the Events Industry Learn From ‘Emotioneering’?

Convene by PCMA

Among the slew of ads that aired during the 2024 Super Bowl in February, the best (at least according to a New York Times critic ) had one thing in common: They sought to stir our emotions, from the uplifting (the NFL ) to the nostalgic ( VW ) to the tearjerker (Kia — above). Turns out, making a play for our heartstrings is a sound strategy.

Trends 101