Remove 2020 Remove Event Marketing Remove Trade Show Remove Virtual Events
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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on.

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Creating Amazing Exhibitor Experiences For Virtual And Hybrid Events

Endless Events

Matthew is the Managing Director and co-founder of Your Stand Builder , an award-winning company that “revolutionizes the way companies all around the world prepare for their exhibitions” So who better than him to teach us how to create amazing exhibitor experiences for virtual and hybrid events?

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 296
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Planning Events In 2022: The Pandemic Is Over, But Don’t Plan Like It’s 2019

Endless Events

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. “I planned a conference in 2020 that got canceled.

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Creating Conference Goodie Bags for Virtual Events

Eventtia

On May 4th 2020, also known as Star Wars Day, the biggest convention in the name of the space-opera franchise was a little different. That same customised merch from the physical event can create that physical, tangible, touching experience that’s removed from the virtual event. It was entirely online. Complete a quiz.

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Event Marketing Study: ‘Now Is the Time to Regain Your Footing’

Convene by PCMA

But their session, “Research Exposed: CMO Council Explores the Future of the Event Industry,” had data to support their statement about 2022 being the year of experimentation. The CMO Council defines “NextGen” events as spanning different formats (virtual/webinar, in-person, and hybrids), as well as types (e.g.,