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Kayla Leska Promoted to Vice President, Tourism Public Relations

DCI

Development Counsellors International (DCI) is pleased to announce that Kayla Leska has been promoted to vice president of public relations within its Tourism Practice. She also spearheaded national public relations efforts for Visit Florida, which aided the state in becoming America’s most visited.

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Smart Moves in Aspen, Islamorada and More

Smart Meetings

These professionals will lead the county’s approach to regenerative tourism, supporting the local community while providing meaningful experiences for visitors. Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director.

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Smart Moves in Minneapolis, Ann Arbor and More

Smart Meetings

She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions. Romie , begins a new role as chief wellness officer for Great Wolf Resorts.

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards.

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Virginia Destination Management Organizations: An Interview With Local Director, Irene Kilmer

Solimar International

From its breathtaking natural beauty to its extreme historical importance, Virginia tourism is one of the most diverse in the United States. Learn about one of the most interesting Virginia Destination Management Organizations here. Virginia is an unique US state who has nailed their tourism marketing messaging.

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Interface Tourism Group joins Hopscotch Groupe to accelerate its development in international tourism & lifestyle marketing

Interface Tourism Spain

By acquiring 100% of the equity owned by Interface Tourism’s founder, president and majority shareholder M. Gaël de la Porte du Theil, Hopscotch will extend its presence in Europe and become a leading force in the tourism sector. Interface Tourism founder Gaël de la Porte du Theil will accompany the project as Senior Advisor.

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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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