Advanced Travel and Tourism

JULY 12, 2022

Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time. How Views on Travel Spending Are Changing. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. How does your brand stack up?

Travel 231

Travel Travel Social Media Booking 231

Solimar International

DECEMBER 22, 2023

Tourism is a constantly changing industry that works best when it can anticipate and adapt to new trends amongst tourists. It’s in the best interest of destination management organizations (DMOs) to frequently engage in tourism planning , and to consistently navigate changing trends and adjust to new demographics.

Trends 98

Trends Travel Travel Social Media 98

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Advanced Travel and Tourism

JUNE 30, 2021

Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. Travelers want to know that other real people have visited somewhere and loved it.

Benefits 246

Benefits Marketing Marketing Social Media 246

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Advanced Travel and Tourism

FEBRUARY 3, 2022

Cisco predicts that over 82% of consumer online traffic will be in video form in 2022. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. There are chances to reach more diverse and engaged audiences.

Trends 227

Trends Marketing Marketing Social Media 227

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . on video content… and then only post it to social media. Social Media Videos. You’ll reach more customers.

Marketing 246

Marketing Marketing Social Media Advertising 246

Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected.

Online 52

Online Social Media Website Advertising 52

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

Consulting 98

Consulting Tourism Tourism Sustainability 98

Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. This year more than ever, travelers will embrace regional destinations.

Booking 246

Booking Marketing Marketing Social Media 246

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

Tourism 89

Tourism Tourism Social Media Website 89

Advanced Travel and Tourism

OCTOBER 21, 2021

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 240

Audience SEO Advertising Social Media 240

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. What we know about the Travel Landscape. Sentiment tells us that Australian's are Still Keen to Travel. Sentiment tells us that Australian's are Still Keen to Travel.

Tourism 95

Tourism Tourism Travel Travel 95

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 130

Marketing Marketing Social Media Communications 130

The Abbi Agency

NOVEMBER 16, 2022

The Outdoor Media Summit showed content creators and brands how to promote responsible tourism. Earlier this month, The Abbi Agency had the opportunity to attend the Outdoor Media Summit in North Lake Tahoe, Nevada. Sustainable tourism is a practice that counteracts the social and environmental impacts associated with travel.

Sustainability 130

Sustainability Media Travel Travel 130

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. If your business can, sell your product/experience/service online. Essential business travellers?

Tourism 97

Tourism Tourism Social Media Online 97

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

Tourism 98

Tourism Tourism Trends Sustainability 98

Advanced Travel and Tourism

FEBRUARY 17, 2022

What does this mean for travel marketers in 2022? Use the data you collect to upload custom audiences and find similar audiences to target on social media. Don’t collect more data than you need, and be transparent with your audience and how you use their data and what you’re doing to ensure a safe online experience.

Advertising 223

Advertising Website Social Media Audience 223

Traveler's Q

JUNE 8, 2023

As the world is constantly on the move, it’s no surprise that the tourism industry is thriving. This is where the role of a travel agent comes in handy. A professional travel agent is specialized in creating customized itineraries for clients, meeting their specific travel needs.

Travel Agent 130

Travel Agent Travel Travel Consulting 130

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media.

Tourism 52

Tourism Tourism Social Media Website 52

DCI

JULY 21, 2023

Destinations looking to attract more Latino travelers need look no further than the Latino travel trade. is booming and destinations marketing to the greater North American market need to include these travelers into their strategies. Highlight Cultural Connections Latino travelers in the U.S.

Travel 79

Travel Travel Social Media Culture 79

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Here are eight reasons why you should join our virtual team and embark on a remote sustainable tourism internship with Solimar International: .

Tourism 98

Tourism Tourism Remote Sustainability 98

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. Likewise, research indicates that 70% of those watching travel-related videos will base their destination choice on what they’ve just seen online. Remember you’re in the business of tourism! By Lachlan Swan. Published on September 30, 2021.

Tourism 96

Tourism Tourism Social Media Website 96

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. Greater + Cheaper Reach than Social Media. By Paige Rowett.

Tourism 52

Tourism Tourism Marketing Marketing 52

Advanced Travel and Tourism

AUGUST 22, 2023

This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team.

Marketing 100

Marketing Marketing Social Media Communications 100

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Technology is driving the way in which travellers are searching, accessing and consuming travel content. According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated.

Marketing 98

Marketing Marketing Social Media Online 98

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. Covid-19 has had a p rofound impact on worldwide society in every sense, especially on traveller preferences in their destination decision- making. As a result, many travellers have factored in wellness and health-related options in their destination choice.

Tourism 52

Tourism Tourism Marketing Marketing 52

Interface Tourism Spain

MAY 17, 2022

Active tourism grows 18% in the last year. Active tourism saw an 18% increase in 2021, per data from the “ Anuario Estadistico del Turismo 2022 ”. Increased environmental awareness and the growing need for outdoor activities have resulted in Spanish tourists being drawn to offers of this kind, recommended by travel agencies.

Tourism 52

Tourism Tourism Social Media Trends 52

Dana Communications

DECEMBER 5, 2022

In May of 2022, it was reported that the average person will see a combination of 10,000 online, offline, digital and traditional ads a day. In 2021, Dana Communications spearheaded an award-winning “Boost Your Mood” campaign for the New Jersey Division of Travel and Tourism that did exactly that. Boosting Moods.

Advertising 208

Advertising Communications Communications Social Media 208

Advanced Travel and Tourism

FEBRUARY 2, 2024

However, with the rise of digital platforms and social media, political campaigns have allocated a significant portion of their focus and budget to digital marketing. Digital marketing utilizes multiple social media platforms like YouTube, Instagram, and TikTok to engage with audiences and create a solid online presence.

Marketing 217

Marketing Marketing Advertising Audience 217

Interface Tourism Spain

JUNE 27, 2022

Instagram, the main social network of inspiration for the Spanish traveller. Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. As mentioned in the IAB 2022 study, this social network is among the most used globally, along with Facebook and Whatsapp.

Social Network 52

Social Network Networking Travel Travel 52

Solimar International

NOVEMBER 6, 2021

Former Solimar International Sustainable Tourism Internship Stories. Solimar International is a marketing firm that specializes in sustainable tourism. It is our goal to give our sustainable tourism interns the opportunity to learn the skills necessary to further thrive in the tourism and international development industries.

Sustainability 98

Sustainability Tourism Tourism Consulting 98

Smart Meetings

SEPTEMBER 25, 2018

Top Trends Impacting Hospitality, Tourism and Events. 60 percent of travelers post on social media daily. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending. Social media, they agreed, is best used to advise and update online visitors immediately after a crisis.

Communications 185

Communications Communications Trends Social Media 185

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

Tourism 52

Tourism Tourism Marketing Marketing 52

AltexSoft Travel

JULY 14, 2022

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105

Travel Travel Affiliate Booking 105