Convene by PCMA

OCTOBER 9, 2023

A new report from mdg, also not yet published, reveals that 65 percent of registrations come in during the last 10 weeks. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers. This is where the power of data science comes in.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Pre-event meetup opportunities. Consider offering … Docent-led tours of the exhibit hall. Cap and qualify attendance.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

AUGUST 25, 2023

Some examples: Chief, for women executive leaders; Hampton, for high-growth founders; Swipe Files, for marketers; and Tech Ladies, for women in tech. And what should event and association marketers take from this trend? Ensure networking isn’t confined to traditional spaces or just the days of the event.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

JUNE 30, 2022

Think about how much time we spent as in industry, in the height of the pandemic, working to make in-person events safer as a way of compelling audiences to come back to them. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105