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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

This is great news for event marketers and planners who can plan experiential eventsevents that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events.

Marketing 296
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Event Gamification Guide: Reach Your Event Goals!

Endless Events

This exciting event trend has been around for ages, but thanks to the speedy development of event technology solutions, it has now reached brand new heights. Gamified challenges typically live on event platforms and can be translated well into virtual, hybrid, and in-person environments. How To Gamify Events?

Platform 317
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Tips from HBR for Measuring Event Impact

Smart Meetings

A new Harvard Business Review study shows an overwhelming majority of companies (90 percent) prioritize staging events for customers and potential customers because for more than half of them, event marketing is the most valuable marketing channel they have. Align events programs based on impact on revenue.

Sponsors 124
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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

As the scale and importance of these gatherings continue to grow, the need for more sophisticated and efficient event lead capture mechanisms has also increased. This can be achieved through digital forms, interactive apps, or direct interactions during events. But the era of paper sign-ups and business card exchanges is waning.

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Unique Event Signage Ideas That Actually Work

Social Tables

Similar to wooden signs, chalkboard signs have also become a popular option for event planners and marketing managers in the last decade. These customizable signs are seen at wedding buffets, social events, corporate trade show exhibition booths , and a variety of other event locations.