Maritz Global Events

MAY 16, 2019

The term “experience design” is thrown around a lot in the meetings and events industry. But does everyone who uses it truly understand how to apply the concept to their events? But that doesn’t mean overhauling your entire event. . But the implementation of experience design should be purposeful and intentional.

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Maritz Global Events

JANUARY 15, 2020

The 8-Phases of a Successful Event is an outstanding blueprint for mapping out steps (large & small) you can take to improve event experiences across their entire event journey – before, during, and after the live event. This stage follows the taxing ARRIVING phase, where guests travel to your event destination.

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Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Event Planner Challenges.

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Maritz Global Events

MARCH 5, 2019

To win the hearts, minds, and loyal attendance for your event crowd, event professionals will need to set aside the predictable “Rinse & Repeat” playbook and serve attendees a few new experiences they won’t expect. Did you notice that this is a conversation where you—the event organizer—aren’t as visible?

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Maritz Global Events

DECEMBER 18, 2019

You need to be able to stop it from killing your event’s future. As we know, attendee churn is your event’s failure to retain guests year over year. Not only is it important to understand what churn is, but you also need to evaluate your event to see why it’s happening. Ask what they’d like to do.

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Maritz Global Events

NOVEMBER 4, 2019

Do you need to find new sources of income for your events? 31% bought an ad that went on the event or organization’s website. Give attendees a deal on your next event. One of the biggest obstacles in selling an event into the future is the possibility the attendee can’t make it. 35% purchased/boosted a social media ad.

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Maritz Global Events

DECEMBER 4, 2019

One of the most effective ways to ensure the long-term health of your event is to convert first-time guests into loyal, life-long fans. But you can’t do that until you see the event experience through their perspective. Greet each participant at various touchpoints – from the registration table to the beginning of each session.

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Maritz Global Events

OCTOBER 2, 2019

Marriott and the PCMA Foundation joined forces, along with Fahrenheit 212, to update research on top trends impacting meetings and events. Research findings were shared earlier this year in a fascinating report: The Future of Meetings and Events. Five overarching event trends were identified in this report: Emotional Intelligence.

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Consulting Events Trends Certification 40

Endless Events

DECEMBER 12, 2019

There’s no time like the present to reflect on the future of events. Because what we really mean is – what will define the event team members of the next decade? With yet another decade coming to an end soon, the team behind Event Brew decided to put their heads together. The Future Of Events: Looking Back First.

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Maritz Global Events

JANUARY 7, 2019

In just a few short years, VidCon has become a wildly popular event. But get this – VidCon attendance is exploding, growing from 12,000 attendees a few years ago to more than 30,000 raving fans at their 2018 event. VidCon’s Success Formula for a Thriving Event. But how did they create such a successful strategy?

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Stova

MARCH 16, 2023

Event Intelligence: The Ultimate Guide to Event Analytics and Reporting Event Intelligence is our term for insights gained through data analysis. Event Intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent.

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Bizzaboo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. Some of them are focused soley on events, others are full-service agencies.

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Maritz Global Events

OCTOBER 25, 2019

Post authored by Bill Barclay, Vice President, Live Events, and Taylor Ward, Live Events Strategist. When it comes to detailed digital persona design, no one does it better than the creative geniuses of the esports industry. . The Pac-Man Principle of Persona Design. They quickly adopted this practice and ran with it.

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