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Six Event Trends We’re Watching in 2024

Convene by PCMA

These include live session summaries, intelligent attendee matching, customized event pathways, and AI-powered insight generation for delegates, Dawson said. Advances in AI also are fueling other event movements such as sustainability, the personalization of events, and gamification. The irony of this is not lost on me.

Trends 130
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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

In addition to visual elements, event branding can also include messaging and tone of voice, which helps to create a specific vibe for the event. By incorporating these components of branding, event organizers can create an immersive and engaging experience that is sure to leave a lasting impression on attendees.

MICE professionals

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Go Green: How To Jump on Sustainable Event Trend

Endless Events

It would only make sense that this effort spills into the event industry. Sustainable events are one of our top choices for 2018 Event Trends.The sustainable event trend is continuing to grow with no signs of stopping so it’s time to get on board! Some of these ideas are simple and you can quickly implement.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

After the event, they put all their content online on demand. 3 EVENT MARKETING STRATEGY TYPES. There’s no one marketing strategy to fit all events. But based on the most recent marketing and event trends , we can categorize them into three broad types: Singular annual event strategy. Paid search.

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2019 Event Trends That Will Change the Path of Events

Endless Events

How will the events industry fare this year, and what trends will rule the roost when it comes to event planners’ priorities? Let’s take a look at these trends and how you can ride their waves successfully. 2019 Event Trends: Your Audience Craves Authenticity. Infusing Events With Hands-On Experiences.

Trends 335
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AI for Events: The Future is Here

Endless Events

We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged event apps. What are event apps and their perks? Perks of chatbots for event planners.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Increase your presence on social media. Experiential events can be a goldmine for user-generated content. social media wall). For example, be mindful of pop culture trends or references that your target audience might appreciate and incorporate them into your experiential strategy.

Marketing 296