article thumbnail

3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

article thumbnail

6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tips for Choosing the Right Event Management System, Event Partners and More

Endless Events

Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Your Guide to Choosing the Best Event Management System.

article thumbnail

The Ultimate Sustainable Event Management and Planning Checklist

Bizzaboo

Now more than ever, sustainability is top of mind for event planners because it’s a top priority for event attendees. It doesn’t matter if you’re hosting a team summit, client meet-and-greet, or large trade show — attendees want to participate in events prioritizing a safe, healthy planet. 1 priority, and 31.2%

article thumbnail

32 Must-have Event Management Software Features

Bizzaboo

Luckily, with the help of event management software, nailing the details is much easier. Unfortunately, you can’t just invest in any event management solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.

article thumbnail

21 Must-read Event Manager and Planning Industry Blogs [2023 Update]

Bizzaboo

Whether you’re planning a flagship conference event, trade show, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.

article thumbnail

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Incremental Margin ROI = (Gross Margin – Event Expenses) / Event Expenses Pro: Extremely robust, big picture analysis of your event. Sure, we’re an event technology company, so there’s a good reason why we’d want this to be the case. When measuring event ROI, different event tech platforms have different strengths.