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6 Trade Show Marketing Strategies to Skyrocket Leads and Conversions

Stova

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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4 Ways to Add Value to Sponsorship Packages

Stova

With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events.

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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

Choosing the right event ticketing platform can be a game-changer for event managers. One can use ticketing solutions for multiple purposes, including setting up landing pages, creating registration forms, generating invoices, sending automated emails, and more.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Incremental Margin ROI = (Gross Margin – Event Expenses) / Event Expenses Pro: Extremely robust, big picture analysis of your event. Sure, we’re an event technology company, so there’s a good reason why we’d want this to be the case. When measuring event ROI, different event tech platforms have different strengths.

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

When planning successful event experiences, event teams face myriad challenges. From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. What is Event Scheduling Software?

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Why You Need an App for Event Lead Capture and Retrieval

Bizzaboo

Lead Retrieval: Understanding the Nuances The terms “lead capture” and “lead retrieval” might sound synonymous, but they cater to different stages of the lead management process. This can be achieved through digital forms, interactive apps, or direct interactions during events.

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Everything You Need to Know About Event Scheduling Software

Bizzaboo

When planning successful event experiences, event teams face myriad challenges. From venue selection, event promotion, and budget management to catering, logistics, and speaker selection, orchestrating an event end-to-end requires meticulous planning. What is Event Scheduling Software?