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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. There’s nothing worse than setting a goal but not having the mechanics to properly measure whether you’ve achieved that goal after the event. . Pinpoint Event Success KPIs. Event marketing software.

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Everything you need to know about planning events with purpose

Endless Events

Like most aspects of your event planning journey, attendee profiles provide the foundation for success. You should turn to these personas to inform your marketing approach when planning events with purpose. Look for connections between the values you know your personas to have, and the purpose of your event. Go paperless.

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Tech Connects: How to Use Event Technology to Support Networking

Stova

Many attendees feel awkward about taking the first step and messaging someone within a virtual event platform. Try creating virtual spaces where attendees can congregate and engage in informal conversations. A mobile event app also offers data about how successful the networking event is, and how to possibly improve it in real time.

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“Respect” ICC Sydney’s Winning Philosophy

Travel Daily Media

Chief Executive Officer of ICC Sydney and Group Director – Convention Centres, ASM Global (APAC), Geoff Donaghy, said the venue team is proud to demonstrate its enhanced Legacy Program, bringing to life its long-held commitment to deliver environmentally and socially impactful events that meet the broader demands of event attendees and organisers.

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The Ultimate Guide to Event Sponsorship for 2023 and Beyond

Bizzaboo

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.

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The Top 10 Questions to Ask When Buying Event Management Software

Endless Events

When selecting an event management software, check to see if it offers tools for easily putting your event brand front and center. A customizable event agenda module. A branded event app. A white label event app. Now, you can—and should—be able to expect the same from your events. It matters.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example: Someone becomes known to your company by submitting their information to download an ebook. Then, they view an on-demand webinar and attend an event. In this scenario, only the event will receive credit for the return generated. They enable businesses to manage relationships with current and prospective customers.