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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. The good news: Technology is available to lend a hand.

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Tech Connects: How to Use Event Technology to Support Networking

Stova

Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on trade show floors and cocktail hours to facilitate networking.

MICE professionals

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness.

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Using Event Tech The Right Way

Endless Events

According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and event apps, the behind-the-scenes of the industry is still filled with old practices. Planning an event never ceases to be a challenge. Click To Tweet.

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Top 4 Selection Criteria for Event Technology in 2023

Stova

What matters most in event technology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? To this end, savvy planners are being more intentional with event design.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

After all, what makes an incredible event is not the stage and the logistics, but the atmosphere and the positive emotional state of the attendees. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. Here are some of the most essential ideas in the events industry.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

The Role of Event Technology in ROI All-in-one event management software not only makes it possible to measure otherwise inaccessible data, but it also makes measuring holistic data a heck of a lot easier. Sure, we’re an event technology company, so there’s a good reason why we’d want this to be the case.