Smart Meetings

SEPTEMBER 28, 2023

Smart Meetings Extraordinary Experience focused on setting and reaching event goals When some of the most productive meeting professionals in the world meet in majestic The Westin La Paloma Resort & Spa in Tucson for three days of education, inspiration and networking, the experience has to be over the top. “We are going to have fun and get work done,” Smart Meetings founder and CEO Marin Bright promised in her kick-off this week and she delivered.

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Meeting Contracts Contracts Education 246

Traveler's Q

SEPTEMBER 28, 2023

In today’s hypercompetitive business landscape, making your brand stand out from the crowd has become more crucial than ever. With so much noise in the market, creating a unique and memorable brand image is necessary to catch the attention of potential customers and ensure that your business is successfully differentiated from the competition.

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Social Media Event Apps Sponsors Website 130

Smart Meetings

SEPTEMBER 28, 2023

From flamingo yoga and CBD massages to IV therapies, spas offer more than a rub down Incorporating wellness into your programs may be as easy as leaning on the resources at your hotel partner’s spa. Many include innovative treatments and relaxing options that will help everyone breathe and focus. We asked the experts at three properties to share trends in wellness activations they are seeing in 2023.

Trends 243

Trends Retreat Booking Planner 243

MeetingsNet

SEPTEMBER 28, 2023

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors. It’s a core tenet in the event organizer’s playbook: The better you understand your attendees, the better you can cater to them and the better your chances of having them return to your conference year after year. Yet far too often, the chief instrument for gathering event data is the post-event survey.

Sponsors 97

Sponsors Audience Trade Show Events 97

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

DCI

SEPTEMBER 28, 2023

Place marketers understand that inclusivity is not just a buzz word; it’s an important element to consider when looking to attract and retain visitors, businesses and talent to your region. In celebration of Hispanic Heritage Month, we’re spotlighting one community that exemplifies inclusion when it comes to providing tailored content to its Spanish-speaking audiences: Tulsa, OK.

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Website Organization Audience Culture 77

Special Events

SEPTEMBER 28, 2023

Six principles to drive innovation in event experiences over the next several years

Event Design 95

Event Design Attendee Events 95

MPI

SEPTEMBER 28, 2023

During her IBTM Americas session on Sept. 13, Liz Whittaker, vice president of creative services for Encore, shared her vision on graphic design and the importance of organizing, prioritizing and promoting the retention of the messages we want to convey to our audience.

Promotion 52

Promotion Audience Organization 52

Travel Daily Media

SEPTEMBER 28, 2023

The post The rising importance of empathy and new technology in Culture & Heritage Tourism appeared first on TD (Travel Daily Media) Travel Daily Media. Heritage tourism experts grappled with complex issues of presenting culture and heritage to tourists at an international gathering of culture tourism experts 24-25 September in Valencia, Spain.

Culture 59

Culture Tourism Tourism Technology 59

MPI

SEPTEMBER 28, 2023

Oso Trava, a speaker at IBTM Americas on Sept. 14, believes that the more we broaden our field of vision, the more we can identify and change the mental models that limit us.

Speakers 52

Speakers 52

AltexSoft Travel

SEPTEMBER 28, 2023

The 2023 State of Personalization report by Twilio, a cloud-based communication platform, shows that 56 percent of consumers will likely become repeat buyers after a personalization experience. The numbers are even higher in younger generations: 59 percent for Millenials and 60 percent for Zoommers or Gen Z (born 1981 —1996 and 1997 —2005, accordingly.

Hospitality 52

Hospitality Website Platform Booking 52

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

MPI

SEPTEMBER 28, 2023

MPI Latin America Advisory Council member Alfonso Ibarra discusses sustainability, the strength of Latin America as a meeting destination and how MPI leaders in Latin America are brought a strong presence to IBTM Americas.

Sustainability 40

Sustainability Meeting 40

MPI

SEPTEMBER 28, 2023

At IBTM Americas this week, we spoke with Talita Longuini, assistant managing director of sales - Caribbean and Latin America for Hilton, who shared her insights on the importance of the Latin American market and the brand’s latest developments in the region.

Management 40

Management Marketing Marketing 40