Tue.Sep 20, 2022

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Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. With so many strategies deployed in the lead-up to an event, it can often be challenging to measure the impact of your team’s various initiatives in the hopper. Determining a set of event marking KPIs, or Key Performance Indicators , provides an objective, measurable way to use data to track marketing efforts and fin

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Why a Low Employee Turnover Rate Isn’t Necessarily a Good Thing

ITA Group

Why a Low Employee Turnover Rate Isn’t Necessarily a Good Thing. When it comes to employee recruitment and retention, turnover is definitely bad for business. Right? Not so fast. While a high employee retention rate is often a top priority, an atypically low turnover rate is a good indicator that there may be underlying issues your organization needs to address.

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Madrid travels to Chicago & New York City to reinforce its touristic positioning in North America

Travel Daily News

The Madrid Tourism Board organized a roadshow in Chicago and New York City, successfully connecting 20 Spanish companies with more than 180 Potential Partners in North American.

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How To Build A Complete Marketing Strategy In 2022

Eventtia

Source. A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals. Since it is essential to every business’s success, it’s best to know exactly how to create an effective plan to help you outline your business’s objectives and a

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Adding Incentives to Your 2023 Budget

One10 Marketing

Tips for incentive and recognition budgets For many, fall isn’t about football or pumpkin spice lattes. It’s about budgets. Budgets may not be fun, but they can – and should – contain fun elements that contribute to your company’s bottom line, like incentive programs. If you’re currently tracking incentives with spreadsheets and budgeting a lump sum for discretionary “good job!

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Hotel Revenue Management: 6 Tips for Weathering Economic Downturns

Hotel Engine

Travel is one of the first things people cut back on in a poor economy, and this impacts the hotel industry especially hard. From independent, boutique hotels to major brands, hoteliers should consider revenue management solutions that can help them prepare for difficult economic conditions. Here are several strategies hotels can adopt now to weather unavoidable economic downturns in the future.

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Onboard Air New Zealand’s Inaugural 17-Hour Flight from New York to Auckland

Business Traveler USA

When faced with a 17-hour flight from New York’s JFK to the other side of the world, there’s a certain anticipation that’s mirrored in equal measure with trepidation. No human likes to be stuck in a confined space for long periods of time. However, as I stepped foot on Air New Zealand’s Dreamliner, I quickly understood why they will manage to make such a route a huge success.

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Engage Your Community with a Bakery Event

Eventbrite

Cake rivalries aren’t just for reality TV. Real-life bakery owners face fierce competition from other retailers, and research shows that competition is set to get even stiffer. The bakery and confectionery industry is expected to grow by 9% by the end of 2022. So business owners are looking for fresh bakery marketing ideas to attract […].

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6 Ways of keeping your audience engaged after hosting a webinar

InEvent

Hosting a webinar is a great way to connect with your audience and share valuable information with them. You can also use it to gather high-quality leads that you can pursue later on. However, hosting a webinar is not an easy task. You need to do several things before the event, such as promoting the … Post 6 Ways of keeping your audience engaged after hosting a webinar showed as first in InEvent Blog.

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Tourism Council of Bhutan appoints Weill for North American Tourism PR

Travel Daily News

The reopening of Bhutan will bring with it a sea-change in how the Kingdom receives its guests – with individual travel now permitted, instead of the former need to travel only with a certified tour operator.

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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What event planners can learn from Queen Elizabeth II’s funeral

InEvent

Two minutes of silence. Military bands and bugles. Floral tributes. And a moving service at Westminster Abbey. Yesterday, we lived history and witnessed the biggest event of all time. Over half the world population – an unprecedented 4.1billion people, according to the Daily Mail – tuned in to watch the live broadcast of the interment … Post What event planners can learn from Queen Elizabeth II’s funeral showed as first in InEvent Blog.

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IAEE Congratulates the 2022 Helen Brett Scholarship recipients

Travel Daily News

This year’s application and selection process resulted in 14 scholarships awarded: 10 to undergraduate students, two to graduate students and, for the first time, two to Ph.D. students.

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Top 10 Best webcam for live streaming in 2022

InEvent

Having the best webcam is as important as having the best microphone for Livestreaming. The best webcams are the ones that work with your favorite streaming platform and have good audio, so you can be heard clearly by all your viewers. Here are some of the best webcams that will help you deliver an engaging … Post Top 10 Best webcam for live streaming in 2022 showed as first in InEvent Blog.

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The 7 Most Beautiful Places in Boston According to the Locals

Redfin

With all of its history, there’s no denying that Boston has its share of beautiful spots. You can find all sorts of sights in this New England city at any time of year. From its harbor and natural landscape to its small brick suburbs, there’s something for everyone to enjoy. You may find yourself taking out your camera to keep this city’s charm with you every chance you get – and if you need some recommendations, we’ve got you covered. .

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Honoring CPCEs Who Have Earned Lifetime Emeritus Status

National Association For Catering ane Events

The Certified Professional in Catering and Events (CPCE) is a nationally recognized program and the mark of excellence for catering and event professionals.

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Modern Rustic Home Décor Ideas for a Cozy and Quaint Atmosphere

Redfin

Cozy interiors evoke a feeling of the fall, dark evenings, and cool weather. But having modern rustic home décor doesn’t need to be limited to the autumn months. You can create a rustic home design no matter the season that fits with your style and home’s aesthetic. So whether you’ve recently purchased an A-frame house and want to create the perfect cabin interior or want to add a rustic feel to your loft apartment , we’ve got you covered.

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PortAventura Business & Events appoints Malin Nilsson as its new director

Travel Daily News

Malin Nilsson has extensive experience in the MICE sector in senior positions with international companies.

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The 5 Fastest-Growing Cities in Wisconsin

Redfin

When you think of Wisconsin, you may think of cheese, the Green Bay Packers, or Miller Brewing Company. Also known as “The Badger State,” Wisconsin is home to around 6 million people spread across cities like Milwaukee , Wisconsin Dells , and Lake Geneva. If you are looking to make a move to Wisconsin or just want to learn more about the state, we’ve got you covered.

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Mental Health and the Events Industry: Is ‘balance’ even possible in our world?

SITE SoCal

For years the meetings & events industry has been on the top of the “MOST STRESSFUL JOBS” lists, right behind firefighters and airline pilots. Many of us almost took it as a badge of honor. At least I know I did. “Let me do it all, work 12+ hours a day, plan, execute and wrap two events and have rice krispie treats ready for one of the kids classes the next day.

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Creating a Harmonious Relationship Between Planner and Caterer

Special Events

3 ways to cultivate the planner-caterer relationship

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Why service excellence is important in a Spa. Welcome to Valmont

EHL Insights

By definition, service excellence refers to the ability of service providers to meet and even exceed customers' expectations consistently. Today, service excellence is expected by the customer and can come in the form of a spontaneous extra feature, an experience, or a delight. A spa treatment is usually highly personalized as every customer seeks wellness journeys with carefully curated programs for health and wellness.

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Preparing Your Home for a Loved One with Alzheimer’s: A Caregiver’s Guide

Redfin

The number of Americans living with Alzheimer’s continues to increase rapidly. Alzheimer’s disease affects about 6.5 million Americans , about 4.7 million of which are 75 and older. Anyone can be diagnosed – a grandparent, cousin, sibling, or even your parent. Eventually, those with Alzheimer’s require round-the-clock care. For many families, this means bringing the loved one into their own home.