Southwest Commits to Groups with Simplified Booking, Investment in Routes and People
Smart Meetings
OCTOBER 30, 2023
One of the announcements at IMEX that may have flown under the radar but could help streamline business travel in the future was Southwest Airlines’ Business Assist Portal. Dave Harvey, vice president and chief sales officer for the airline, explained that the new product makes booking and/or changing names for group flights—something that could have taken weeks of manual confirmations, approvals and information gathering in the past—a self-service task with the potential to be condensed into a
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