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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Let’s rewind to 2004.

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What Does Destination Management Mean and Look Like in Practice?

Solimar International

Destination management is the process in which Destination Marketing Organizations (DMOs) work with stakeholders to increase development of the tourism sector, gain more tourists, address challenges, and bring more benefit to the local community. These downsides could pertain to environmental, economic, or social concerns.

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Tourism’s Top 10 Most Unique Destination Websites

Solimar International

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. How often do you open your social media platforms?

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What is the Value of Digital Destination Marketing?

Solimar International

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Now more than ever, digital destination marketing matters. Destination Management Organisations are facing high competition for tourism dollars.

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What Visitor Services Should a DMO Provide?

Solimar International

Providing visitor services is an essential function of every Destination Management Organization (DMO). Destination Management Organizations (DMO) are responsible for the management and marketing of a tourism destination to attract visitors and to offer them a good experience during their stay.

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Role of Tourism Consultants: Secret to Success

Solimar International

As they utilize their broad knowledge and expertise, these tourism consultants carve a path toward prosperity for their clients, showcasing the undeniable importance of their role in shaping and promoting sustainable travel destinations. What is the Role of Tourism Consultants?