20 Bright Ideas for Personalizing Attendee Experiences
Convene by PCMA
FEBRUARY 7, 2024
Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. And have somebody from outside the organization, such as an industry consultant, lead them. Segment your trade show.
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