Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. Communicators must reassess how they set their own destination-specific goals and gauge success by opting to include more qualitative PR measurements into their evaluations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Convene by PCMA

JANUARY 19, 2024

Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Organizers who personalize their events will reinforce loyalty and grow revenue by making prospects more likely to attend, recommend, and come back.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

NOVEMBER 6, 2023

Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. We need to better communicate who is coming in order to help exhibitors plan their presence accordingly. Ken Holsinger is senior vice president of strategy at Freeman.

Marketing 59

Marketing Marketing Public Relations B2B 59

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

APRIL 19, 2023

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 16, 2021

Consider going above and beyond by providing them with highly personalized communications and dedicated customer service to help them make a thoughtful decision about travel and to plan a productive and successful show experience. Put Content at the Center of Building Back.

Attendee 122

Attendee Audience Public Relations Online 122