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How to Use Social Proof to Market Your Event

Convene by PCMA

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

You could promote your event on social media, in industry publications, and through email marketing. Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me? Create a compelling event message. What makes your event unique?

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

Making events feel smaller and more personal should start with pre-show communications. The more targeted and closely aligned with prospects’ interests campaigns are, the better. You can let users self-identify as attendees, exhibitors, media, etc. This will create a cycle where loyalty and personalization drive each other.

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8 Ways to Leverage Marketing Strategies to Boost Event Registration

Stova

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Create dedicated event pages or groups on platforms like Facebook, LinkedIn, and Twitter.

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What I Wish I Knew in College: Destination Marketing Advice

DCI

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

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Your Complete Guide To PR For Events

Eventtia

Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. You can’t have publicity without a strong media presence.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Offering best-in-class marketing solutions, Allied excels in integrated paid, owned, and earned media, creative solutions, and strategic consulting. based event and experience marketing agency, empowers purpose-driven communities to engage vital audiences, advancing the mission for top brands, businesses, and universities.