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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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3 Lessons for Planners from Global Meetings Industry Day

MeetingsNet

In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Industry-wide conferences, local industry meet-ups, and online professional forums are good places to look.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants. Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders.

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AI for Events: The Future is Here

Endless Events

Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are event apps and their perks?

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Leverage different platforms: social media, email notifications, push notifications, mobile event app, and so on to connect the two aspects of the event together.

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The Importance Of Feedback & Follow-Up Meeting After Events

Endless Events

Event apps. If your crowd is tech-inclined, you can add the survey to the event app you are using. Each event has its own goal but one thing in common among them is that they all want to create a highly-engaged audience. There are a few ways to measure engagement for your event: Online mentions.

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

“Offering audiences a platform on which to socialize and learn prior to the event can create a better attended event, and an on-site experience attendees spend more time in,” said Kristy Elisano , the VP of Marketing for Sparks Marketing. Maximize event communications. Engage audiences to maximize impact.