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Cooking Up Culinary Excellence

Smart Meetings

Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”

SEO 264
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Using an SEM Strategy.

Audience 233
MICE professionals

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.

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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

While having brand recognition and a presence on other sites is an important driving factor, keeping your website up to date is vital to driving bookings, revenue, and increasing ADR. . Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . The best hotel websites?walk

Website 71
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Best Practices for Displaying Special Offers on Your Website

Leonardo

Special offers are a key way to increase direct bookings, while showing off the unique experience you provide above and beyond the competition. . Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR. The winners will focus on people, not logos.”.

Website 82
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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

But, in this world of infinite communication possibilities, how do tourism businesses know what to invest in, and how do they know that it will bring more bookings and sales for their business? These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

Tourism 52
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10 Ways to Build Trust With Customers Online

Tourism eSchool

Can customers easily find the information they need and/or book online? I know this because I am one of them with many, many hours of planning and booking countless holidays online over the years)! We want to keep them entertained, so have a few decent toys, books and DVD available. Is it optimised for mobile ?

Online 52