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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

While having brand recognition and a presence on other sites is an important driving factor, keeping your website up to date is vital to driving bookings, revenue, and increasing ADR. . Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . The best hotel websites?walk

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MICE professionals

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.

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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

But, in this world of infinite communication possibilities, how do tourism businesses know what to invest in, and how do they know that it will bring more bookings and sales for their business? To help guide you to make the right decisions regarding your marketing investment we have outlined 5 guiding principles below.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., Meanwhile, adventure travel is more about physical activities. Here’s how it works.

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3 Ways for Tourism Brands to Optimise YouTube

Tourism eSchool

1 in delivering relevant content when compared to other ad-supported platforms. YouTube is #2 most important social media platform in Australia with Facebook placing #1. Make sure you include relevant search phrases your Ideal Customers may be searching for, such as your location and experiences you offer. People say it’s No.

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Hotel Booking Engine: How to Boost Direct Bookings

AltexSoft Travel

One of the ways to do this is implementing a booking engine. What is a hotel booking engine and how it makes you competitive. That means that OTAs are not their first choice, rather the most convenient one to choose, book, and pay for hotel rooms. A booking engine is a software connecting customers and travel providers.

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