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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. Email can also be used to help manage the new normal. Personalization. The Challenges of Marketing to Travelers.

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OTA Platform: How to Choose a White-Label Solution, and When to Go Custom

AltexSoft Travel

White-label solutions make building an online travel agency or OTA extremely easy and fast. This article explores the capabilities of ready-to-use OTA software and highlights the key reasons to go custom. The channel share in US travel as of 2022. That said, what kickstarts your business can, over time, hinder its growth.

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA).

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The Complete Guide to Event Marketing 2023

Stova

We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, trade shows, and team-building activities better and more efficiently. There is no time to think about whether our audience will care. What is Event Marketing?

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Content that Consistently Achieves Goals

Gavel International

A 2022 B2B study by the Content Marketing Institute (2) stated that the top three goals of content marketing are to create brand awareness, build credibility and trust, and educate target markets. Reading Time: 10 minutes The content you create drives brand awareness increases trust and grows revenue when done well. 6) The result?

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Top 13 Event Branding Strategies to Make Your Event a Success

Eventtia

From crafting creative logos and making sure, your message is consistent across all channels to using digital tactics such as targeted ads – these tips will help you create a strong brand identity that speaks directly to attendees and makes them want to come back for more. What is Event Branding?

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Hotel Booking APIs: Wholesalers, Channel managers, and GDS

AltexSoft Travel

Here’s a simplified view: There are middlemen (bear with us, they are described below) that get rooms from hotels and further distribute them across agencies and other middlemen. How do you find hotel content? How do you map hotel room inventory? Let’s try to get a handle on some of these stumble blocks in this article. We’ll explore: 1.

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