Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how social media changed the tourism industry.

Social Media 98

Social Media Media Tourism Tourism 98

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. What we know about the Travel Landscape. Sentiment tells us that Australian's are Still Keen to Travel. Sentiment tells us that Australian's are Still Keen to Travel.

Tourism 95

Tourism Tourism Travel Travel 95

Advanced Travel and Tourism

MAY 8, 2024

Travelers connect more readily with fellow explorers, their stories, and recommendations. Engaging content inspires shares, comments, and discussions, fostering a vibrant online community around your destination. UGC showcases genuine experiences from real people, fostering trust and credibility that professional content often lacks.

Advertising 165

Advertising Audience Website Organization 165

The Abbi Agency

NOVEMBER 16, 2022

The Outdoor Media Summit showed content creators and brands how to promote responsible tourism. Over 175 media, content creators, marketers and big-name brands came together to collaborate and discuss the state of sustainable tourism. By Alli Williams. Let’s Get Political. Consider History of the Land.

Sustainability 130

Sustainability Media Travel Travel 130

Solimar International

SEPTEMBER 27, 2021

World Tourism Day is here! The 2021 theme chosen by the World Tourism Organization is “Tourism for Inclusive Growth”. In this blog post, We’ll explore the origins of World Tourism Day, and the goals being set for the future. What is World Tourism Day? What is World Tourism Day?

Tourism 98

Tourism Tourism Sustainability Culture 98

Solimar International

JUNE 12, 2022

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. What is Nature-Based Tourism? .

Tourism 98

Tourism Tourism Sustainability Remote 98

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Here are eight reasons why you should join our virtual team and embark on a remote sustainable tourism internship with Solimar International: .

Tourism 98

Tourism Tourism Remote Sustainability 98

Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. This year more than ever, travelers will embrace regional destinations.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. We also know that people are twice as likely to share something online if it includes video. . There are so many ways to reach potential travelers with video and inspire them to visit your location. Explainer videos.

Marketing 246

Marketing Marketing Social Media Advertising 246

Open Destinations

JANUARY 31, 2020

Service providers like Airbnb, Skyscanner, Expedia and Tripadvisor have transformed the travel industry. Technology and travel are constant;y pushing each other to new heights and expanding what is possible. As a result, the last decade has brought about huge growth in the travel technology market. Virtual Reality Booking.

Technology 52

Technology Technology Trends Travel 52

Advanced Travel and Tourism

OCTOBER 21, 2021

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. Age ranges.

Audience 233

Audience SEO Advertising Social Media 233

Solimar International

OCTOBER 13, 2022

Solimar International is pleased to announce our Fall 2022 Travel Writing and Tourism Development Internship Cohort! This semester’s cohort comprises 14 inspired individuals with a common interest in sustainable development and tourism. Meet the Current Tourism Development Internship Cohort: Ellison Fellers.

Tourism 98

Tourism Tourism Sustainability Government 98

Advanced Travel and Tourism

JUNE 30, 2021

Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. Travelers want to know that other real people have visited somewhere and loved it.

Benefits 246

Benefits Marketing Marketing Social Media 246

Tourism eSchool

APRIL 30, 2020

COVID-19 Immediate Response Action Plan for Tourism Businesses. On top of Australia's bushfires at the start of the year COVID-19 is bringing the tourism industry to its knees, not just here in Australia, but globally. If your business can, sell your product/experience/service online. Essential business travellers?

Tourism 97

Tourism Tourism Social Media Online 97

Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships. Benefits of working with a Digital Influencer.

Tourism 52

Tourism Tourism Social Media Website 52

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett. How to Fix.

Website 52

Website Tourism Tourism Marketing 52

Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

DECEMBER 2, 2022

A successful tourism destination requires situation analysis. Traveling to a destination can feel like an individual journey. But, did you know that most tourism destinations develop thoughtful strategies to ensure their destinations attract visitors in intentional and measured ways? What is A Situation Analysis?

Tourism 52

Tourism Tourism Banking Sustainability 52

Solimar International

NOVEMBER 6, 2021

Former Solimar International Sustainable Tourism Internship Stories. Solimar International is a marketing firm that specializes in sustainable tourism. It is our goal to give our sustainable tourism interns the opportunity to learn the skills necessary to further thrive in the tourism and international development industries.

Sustainability 98

Sustainability Tourism Tourism Consulting 98

Solimar International

AUGUST 15, 2023

Sustainable Tourism: How it Impacts Communities – Solimar Kairouan (Kairouan – Photo by Haythem Gataa on Unsplash ) Sustainable Tourism: The Turning Tide of Travel We all know the age-old story of mass tourism. In this all-too-familiar tale, the negative impacts of tourism become evident.

Sustainability 52

Sustainability Tourism Tourism Culture 52

Interface Tourism Spain

MAY 30, 2022

Wellness Tourism: the pandemic’s gift to the market. Covid-19 has had a p rofound impact on worldwide society in every sense, especially on traveller preferences in their destination decision- making. As a result, many travellers have factored in wellness and health-related options in their destination choice.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

AUGUST 23, 2023

While other forms of tourism engage the traveler with another area’s social, historical, and cultural elements, trail tourism is a form of “ slow tourism.” It encourages the traveler to actively engage and experience the land itself that they are visiting. domestic visitors despite only making up 2.3%

Tourism 52

Tourism Tourism Benefits Transportation 52

Solimar International

JUNE 16, 2022

This makes great opportunities for wildlife enthusiasts and travelers who wish to connect with the natural environment. Downtown Gatlinburg is home to hundreds of store owners, distinct tourism destinations, and beautiful forested landscapes. This makes the Smokies an attractive tourist destination for sustainability-minded travelers.

Sustainability 98

Sustainability Tourism Tourism Manufacturing 98

Interface Tourism Spain

MAY 10, 2022

Evolution of MICE tourism in Spain. As the tourism industry continues to expand and reach new heights, we can’t forget about one of the most prominent sectors within the industry, the MICE sector. MICE tourism is composed of four niche areas : Meetings. Incentive travel. Why is MICE tourism important? Conferences.

Tourism 52

Tourism Tourism Seminar Incentives 52

AltexSoft Travel

JULY 14, 2022

In the last few years (and especially after the pandemic), travel trends have dramatically shifted and multiple studies prove it. TripAdvisor‘s “Travel in 2022: A Look Ahead” Report. Moreover, half of Gen Z respondents said they want to get out of their comfort zone and crave a sense of risk and excitement while traveling.

Travel 105

Travel Travel Affiliate Booking 105

Tourism eSchool

SEPTEMBER 23, 2021

Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers. People rarely travel for travel sake these days. People who travel for their passions are more likely to have an extended length of stay, and because of this are logically higher-yielding. By Paige Rowett. Conscious Visitors.

Travel 88

Travel Travel Website Tourism 88

Interface Tourism Spain

AUGUST 1, 2022

The Nature-Based Traveller . This article will address the primary reasons travellers seek out natur al spaces, followed by an assessment of t he make-up of this trave lle r profile and the destinations that these travellers wish to visit. . All the news Back to newsroom. The Draws and Benefits of Natural Spaces .

Travel 52

Travel Travel Benefits Tourism 52

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. By Paige Rowett. Published on February 14, 2022. The Benefits of Email Marketing.

Tourism 52

Tourism Tourism Marketing Marketing 52

Interface Tourism Spain

MAY 17, 2022

Active tourism grows 18% in the last year. Active tourism saw an 18% increase in 2021, per data from the “ Anuario Estadistico del Turismo 2022 ”. Increased environmental awareness and the growing need for outdoor activities have resulted in Spanish tourists being drawn to offers of this kind, recommended by travel agencies.

Tourism 52

Tourism Tourism Social Media Trends 52

Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. With more tourists, the Liberian tourism sector will be able to develop further. million hectares of forested land: 43.4%

Sustainability 52

Sustainability Tourism Tourism Marketing 52

Tourism eSchool

DECEMBER 20, 2022

Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Interest-based travellers likely have a few destinations on their hit-list at any given time. Conscious Visitors.

Travel 52

Travel Travel Website SEO 52

Solimar International

AUGUST 25, 2023

This paradigm shift reinterprets tourism models, emphasizing consciousness, autonomy, and bottom-up strategies while detaching from predatory practices. Community-Based Tourism (CBT) exemplifies sustainable tourism, promoting local development through social justice, resource redistribution, sustainability, and empowerment.

Tourism 52

Tourism Tourism Sustainability Government 52

Solimar International

MAY 23, 2022

The travel and tourism industry is no exception. Technology is driving the way in which travellers are searching, accessing and consuming travel content. According to Wex’s US Travel Trends Report 2019 , technology influences the imagination and preparedness of travellers today – this cannot be overstated.

Marketing 98

Marketing Marketing Social Media Online 98

DCI

MAY 4, 2023

While media hubs like New York and London seem like obvious choices for travel writers to live, expat writers – from Americans and Canadians to Brits and Aussies – are writing for their home publications from abroad. Travel writers don’t necessarily need to travel anymore – not in the traditional sense, anyway.

Audience 77

Audience Tourism Tourism Media 77