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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

In this article, we explore the importance of event branding and the impact it can have on your business’s success. We’ll discuss key strategies for creating a memorable event brand, as well as some of the benefits that can be gained from investing in this crucial aspect of your marketing plan.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Event marketing is a type of marketing that leverages the power of human connection and experience to reach a pre-established set of goals. Organizations use event marketing to: Promote the brand to a larger audience. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors.

MICE professionals

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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

Prepare an event sponsorship proposal letter, define various event sponsorship packages/levels, find decision-makers in the company, and reach out to them directly. Be specific in your sponsorship proposal: outline the benefits for the event sponsor. Promote your event sponsors before and after the event. .

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AI for Events: The Future is Here

Endless Events

Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are event apps and their perks?

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Best Event Ticketing Solutions and Platforms in 2024

Eventtia

Offer coupons and discount codes: Enable the creation and distribution of promotional codes that attendees can use to receive discounts on ticket prices. Facilitate signup to activities: Give attendees the option to sign up for specific activities or sessions within an event. This is especially helpful for promoting recurring events.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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15 Audience Engagement Strategies That Actually Work

Social Tables

By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on event websites. Incorporate the use of a mobile event app.

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