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Power of Partnership Stewardship Summit (POPS)

Smart Meetings

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. Cultural & Heritage Marketing Council.

Tourism 218
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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

MICE professionals

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Role of Tourism Consultants: Secret to Success

Solimar International

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable. What is the Role of Tourism Consultants?

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How can Tourism help Destinations Address Climate Change?

Solimar International

According to the forecasts from the United Nations World Tourism Organization (UNWTO), the global tourism sector is anticipated to witness a substantial increase, with projections indicating a surge to 1.8 This growth underscores the pivotal role of tourism destinations in driving economic progress.

Tourism 52
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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93
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7 New Trends in Tourism Planning You Must Know

Solimar International

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

Tourism 119
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Visiting Capurganá, Colombia – Nature Based Tourism

Solimar International

Partaking in nature based tourism while visiting Capurganá, Colombia is a tool to drive economic success, protect biodiversity, and build a strong social impact. This provides a tremendous opportunity to improve its competitive edge for nature based tourism both internationally and domestically. What is Nature-Based Tourism? .

Tourism 98