Convene by PCMA

JULY 21, 2023

This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

NOVEMBER 6, 2023

Exhibitors were both thrilled to get exposure with so many prospective Central and South American customers who hadn’t previously attended the event and disappointed that they didn’t have enough Spanish speakers and international sales staff in their booths. Ken Holsinger is senior vice president of strategy at Freeman.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JUNE 30, 2022

For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

SEPTEMBER 19, 2022

First, don’t fall into the trap of adopting a “recovery” mindset — you’ll not only waste budget dollars trying to reactivate prospects lost in The Great Reshuffle instead of finding new leads, you’ll waste time trying to recreate the same events as in 2019 rather than creating ones that better align with the changes our industries have experienced.

Marketing 52

Marketing Marketing Public Relations B2B 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Sports 98

DCI

JULY 19, 2021

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. Any examples of successful partnerships between the two?

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I I will continue to inject humanity into the campaigns I help to create.” — Kacia Reilly, group director, creative While the majority of the events we market are B2B, we are not marketing to businesses. We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. So, how can event marketers use visuals to drive audience engagement and event attendance?

Event Marketing 81

Event Marketing Marketing Marketing B2B 81