Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Bring your audience behind the scenes.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. The more targeted and closely aligned with prospects’ interests campaigns are, the better. It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JULY 21, 2023

As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. This new era brings new victories and new challenges.

Marketing 52

Marketing Marketing Prospect Public Relations 52