Convene by PCMA

AUGUST 7, 2023

.” — Shereé Whiteley , Copy Director “We’re starting to incorporate AI into the development of audience personas, which makes the whole process more efficient and improves the final product. By asking questions like, ‘What are 10 commonly held beliefs about [insert industry]?’

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Consider offering … Docent-led tours of the exhibit hall. Pre-event meetup opportunities.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JUNE 30, 2022

And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. to them on an issue.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. Their unrivaled marketplace in B2B travel provides exceptional choice, value, and experiences. Looking for an event or experiential marketing agency in 2024?

Management 98

Management Events Advertising Consulting 98

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. The simple answer is anything and everything you do to bring the message about your products or services to the world. Examples are a new product launch or a limited-time sale.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

AUGUST 22, 2022

Leverage On-site Trends. Feature new or innovative products. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. As such, it’s imperative that we use images to highlight the timeliest trends, newest technologies, most buzz-worthy product launches, and hottest speakers to convince prospects they need to attend this year or be prepared to suffer from a serious case of FOMO.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

APRIL 20, 2023

For some, it may be adding AR to product launches or speaker sessions at in-person events; for others, it may mean creating a VR environment where attendees around the world could network or buy goods and services in real time.

Technology 105

Technology Technology Events Event Marketing 105