Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Create a welcoming registration area. “I Provide access to private meeting rooms.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Cap and qualify attendance. Welcoming show features.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

AUGUST 25, 2023

Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden. Offer on-demand content for registrants after the conference.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. Photo by Raphael Renter on Unsplash ).

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 31, 2022

The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. IBIE organizers created another revenue stream using the “BAKED IN” marketing campaign in merchandise.

Marketing 98

Marketing Marketing Retail Public Relations 98