Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

Website 111

Website Automation SEO Prospect 111

Traveler's Q

SEPTEMBER 7, 2023

A well-written press release should include details about the event such as date, time, location, purpose, and goals. It may also highlight important individuals involved, such as guest speakers or event sponsors. The timing of your marketing efforts is crucial to the success of your event.

Social Media 130

Social Media Promotion Media Marketing 130

Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing. However, a very important component is missing.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

OCTOBER 3, 2023

Audit your event management platform to see if you can report on your defined data points. Your event software should let you collect professional titles, industries, company size, customers, prospects, countries, and more. Leverage the data to paint a picture of your event attendee personas.

Audience 59

Audience Event Apps Registration Attendee 59

Stova

MARCH 16, 2023

It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. For events geared toward sales (revenue) generation, this could refer to buyer intent.

Events 40

Events Technology Technology Consulting 40

MeetingsNet

NOVEMBER 1, 2017

There are three ways to transition from event thinking to brand thinking, he added. You can repurpose your event content to provide easy entry points for people all year round who can’t make it to your live event. Nurture via automation. Create more content. whitepapers. • how-to guides. infographics. • blog posts. •

Marketing 76

Marketing Marketing Meeting Website 76

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

APRIL 28, 2022

In the end, all events must strive to attract as many of their target attendees as possible. Even after we’ve booked the best venue, the best virtual event platform , the best speakers/talents, and other important elements, and so on, all those efforts will go to waste if you can’t get enough attendees to attend your event.

Prospect 71

Prospect Registration Events Communications 71