Remove Automation Remove Communications Remove Download Remove Event Marketing
article thumbnail

35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

article thumbnail

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Engage your Audience on Social Media and Other Event Tips

Endless Events

Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? For example, events are no longer one-off affairs and a constant connection with your community is a must. Get Back Your Email Sanity with Sanebox.

article thumbnail

Do You Need a KPI Event Playbook?

Convene by PCMA

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52
article thumbnail

Trade Show Ideas For Better Planning, Payments, and Promotions

Endless Events

This guide lists two of the most common marketing tools and how to work with event marketing software. Marketo, for example, makes automation with other platforms easier. A venue manager has to be cordial and approachable as well as a great communicator. How to Excel at Venue Management.

article thumbnail

The Ultimate Event Strategy Guide 2023

Stova

The Ultimate Guide to Developing an Event Strategy Learn how you can create and execute an effective global event strategy. This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team.

article thumbnail

Master Conference Planning With These Pre-event Checklist Templates

Bizzaboo

Additionally, you’ll need to segment your pre-event marketing communications to cater to your different audiences. Be sure you’ve set up smart automations to ensure a fully personalized experience for each attendee group.