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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes.

MICE professionals

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The Definitive Guide to Event Registration 2024

Stova

If you're on the hunt for your next event registration software, consider these tips to help you stay on track and find the platform of your dreams! Maybe you'd like to automate registration to save time or have an integrated mobile app. Reporting and analytics capabilities help planners stay on top of registration numbers.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. The main task of such platforms is to present the maximum number of options available on the market, so that a user can compare them and make an informed choice.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., In addition, to facilitate and automate the B2B interaction, bigger companies often develop a suite of APIs to enable integration and share product details with their partners. Bigger businesses can adopt itinerary building software (e.g., Here’s how it works.

Travel 105
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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. Proponents of accessible design have long known that accessibility benefits people who don’t have disabilities as well as people who do. These practices even work in favor of your SEO goals.

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The Complete Guide to Event Marketing 2023

Stova

The Attendee Perspective Listen closely and think carefully about the benefits of attending your event from the attendee's perspective. Make the benefits clear and simple. Think about the best way to communicate the vision and benefits of your event in a couple of sentences, or in 60 seconds. What are their pain points?