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How to Successfully Market Your Next Event

Smart Meetings

Paid media refers to marketing content you purchase, such as online ads. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests. This is a form of using your online presence to generate more earned media. Update SEO Regularly. Optimize Your Website.

SEO 245
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

MICE professionals

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. You can always increase messaging the closer you get to the event.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

itinerary creation and scheduling (tour builders), online booking ( booking engines ), multi-channel distribution management (channel managers), customer relationships (CRM systems), content management (CMSs), reporting and analytics ( BI tools ), and so on. When we say travel agencies, in most cases we mean online travel agencies or OTAs.

Travel 105
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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

For hotels and OTAs, the main benefit of partnering with metasearch engines is increased online presence and customer reach. Having a booking engine and / or a channel manager is a recommendation and sometimes even a strict requirement of metasearch websites to automate the information retrieval and update process.

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

If your site runs on WordPress or another comparable platform, then it comes with a built-in REST API: a service that allows other web platforms to request and receive the contents of your CMS using software automation. These practices even work in favor of your SEO goals. Your website is for everyone. standards for web accessibility.

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