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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. What is digital marketing? mobile app ads) Text messaging (e.g.,

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. These practices even work in favor of your SEO goals. Your website is for everyone.

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5 Reasons Why Every Hotel Should Have Its Own Website

Leonardo

Bold images and video are the quickest route to evoke an emotional response from your audience – and capture that booking. . You need to include key information travelers are looking for (such as your location, contact information, and a link to your booking engine), but contemporary websites should be an engaging and dynamic experience.

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Your Complete Guide To PR For Events

Eventtia

Provide essential event information like name, date, time, and location. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Marketers develop event content with relevant keywords to boost SEO. It must also help to drive sales.

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3 Surefire Ways for Your Website to Become a Digital Frontrunner

DCI

A website that fails to direct a user to the information they’re looking for in less than 15 seconds is likely to see that user abort their session , according to Tony Haile, CEO of data analytics company Chartbeat. In an increasingly globalized world, this can significantly cut off your list of prospective customers.

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Event Names: Tactics, Tools, and Ideas Worth Stealing

Social Tables

For example, Lesbians Who Tech is a real event with a name that gives the reader an immediate understanding of who the audience is and kind of what attendees will be doing. It excites your audience. Try any combination of the following exercises and event name ideas to come up with something both you and your audience will love.

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Event Marketing: What the Best Website Builder for Event Planners Looks Like

Bizzaboo

Some event websites have a lot of informational content, while others are bare bones. Smart SEO Whenever you build an event website, your goal should be to maximize visibility and exposure. sizzle reels, on-demand video) Not sure where to start researching the best event website builder?

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