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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition. A strong brand identity helps differentiate an event from competitors, attract a targeted audience, and build trust and loyalty among participants.

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Your Complete Guide To PR For Events

Eventtia

Nowadays, there’s no better way to generate positive press and build event awareness than social media. This is because social media dominates news consumption among millennial and Gen Z audiences. Further still, 50% of consumers use social media to stay updated on brand news. Tap into event calendars and local listings.

MICE professionals

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Storytelling and Digital Destination Marketing – Why is it Important and What to Consider

Solimar International

This blog post will elaborate on why storytelling matters, and provide information as to what a DMO should consider when incorporating travel storytelling into their overall digital marketing strategy. A good travel story will ignite a target audience reader’s imagination, and make them lose himself in the story.

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs. First and foremost, you have to be really clear on who your audience is (eg. Social shares – How many times has a video / tweet / blog / influencer content been distributed?

Tourism 52
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9 Ways to Grow Your Email Database

Motivation Excellence

While new content keeps your site fresh, updating existing articles and blog posts is a good engagement tool as well. Always include an email list opt-in when you join a new social network. E-books attract new subscribers, especially with titles related to other content on your website or in your social media posts.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Depending on your audience, some channels may be more effective than others and it’s fine to stick to what you know works.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Depending on your audience, some channels may be more effective than others and it’s fine to stick to what you know works.