Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

NOVEMBER 6, 2023

Communicate Who’s Coming We don’t do a good enough job of positioning our attendees as the product we’re selling to our exhibitors. For another event, research revealed a major benefit for event attendees was getting beyond the salespeople in the booths to talk with the engineering staff who could answer tough, highly technical questions.

Marketing 59

Marketing Marketing Public Relations B2B 59

Stova

JUNE 30, 2023

By defining your ideal attendees, you can tailor your marketing messages and select appropriate channels to reach them. Craft Compelling Messaging To entice potential attendees, you need to communicate the value and unique selling points of your event effectively. Optimize your content for search engines to attract organic traffic.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

JUNE 30, 2022

We conducted industry research to track attendee sentiment around when people would feel comfortable returning to events. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 4, 2021

As news of escalating infection rates from the COVID-19 variant hit, attendees, exhibitors, and other show stakeholders understandably started to get spooked. If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Attendees want in-person events.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JUNE 18, 2022

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.

Sports 99

Sports Public Relations Audience Prospect 99

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

APRIL 6, 2022

We know that attendees want to be actively engaged in the experience, so why not call them participants , instead? Ensure prospective exhibitors are aware of the message their absence will send to the industry. Before we thought of our competitors as other shows that competed with ours.

Retail 98

Retail Public Relations Events Regulations 98

Bizzaboo

JANUARY 10, 2024

All Terrain Chicago, IL All Terrain pioneered experiential marketing well before it became a trend. With over 30 years of expertise, Colin and his world-class team have elevated all-encompassing experiences to new heights, setting trends that redefine the realms of events, customer service, and entertaining.

Management 98

Management Events Advertising Consulting 98

Convene by PCMA

JANUARY 24, 2022

Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. A Freeman attendee profile conducted in October 2021 polled more than 5,400 respondents across widespread industries. There were several key findings from this research: Point 1: Delta shook attendee confidence. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

MARCH 16, 2022

Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it.

Website 111

Website Automation SEO Prospect 111

Convene by PCMA

DECEMBER 7, 2021

After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold. Email marketing may win back some loyal attendees, but it won’t make up for the losses we’ll likely see in markets where the rebound is slower. .” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Event marketers can make the process easier by simply using the tools that are at their fingertips — speaker-generated session teasers, exhibitor product previews, blogs written by board members, attendee testimonials, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. So, how can event marketers use visuals to drive audience engagement and event attendance? Consider using images in order to: Demonstrate Diversity and Inclusion.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81