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Webinar: Attracting & Engaging Next-Generation Event Attendees

Convene by PCMA

Learning Objectives: Gain insights on how consumer sentiment, behavior, and intentions are evolving and their impact on event strategies. Align different attendee and sponsor/exhibitor segments’ intent and behavior with event planning and production.

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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52
MICE professionals

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.

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In-Kind Sponsorships for Events: How to Create a Win-Win Situation

Endless Events

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-kind sponsorships are relationships where a business sponsors an event by providing free goods or services rather than a financial contribution.

Sponsors 177
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Live Q&A: Connecting Attendees Everywhere

Convene by PCMA

No matter where your event attendees are, they want to connect with each other. How are leading event managers doing this? DES Program Sponsor. In-person, online, does it really matter? What works and what doesn’t? Let’s ask John D’Adamo from VenuIQ.

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6 Steps for Mapping a Meaningful Event Attendee Journey

Bizzaboo

An event isn’t just a one-time thing that begins when the spotlight shines and ends when attendees return home. Considering that 80% of event professionals measure event success through attendee engagement and satisfaction, crafting an event that guarantees engagement and an unforgettable experience is paramount.

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The “Why” Is the Most Important Aspect Of Event Design

Maritz Global Events

Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.